One of the great things about building long-term friendships with our clients is that we get to work with them time and again as their needs and strategy change. So when Collective Bias asked us to collaborate with them on a series of live-action brand-positioning videos, we didn’t hesitate to take them up on the offer.

This was such a great opportunity for us to try something new, something innovative: We wanted to combine beautiful, rich live shots with the killer explanatory power of our animated motion graphics.

And I’m here to tell you: It’s not as easy as it looks. Planning for a successful live-video shoot takes a lot of late nights. A lot of scripting, revising, storyboarding, revising, scheduling, and… well, you get it. There are so many moving pieces to consider that it’s easy to lose track – and the cameras aren’t even rolling yet!

And it’s all totally worth it, as we discovered when the main video finally went live:

When we watched it with the client for the first time, there might have been some joyful tears.

Fueled by coffee and fried chicken – we are in the South, after all – we took our crew and cameras to multiple locations over multiple days. We worked with dogs, college students, and Collective Bias execs to tell a great visual story. And in the end, it all came together.

Adjusting the placement of our iPad with VFX tracking screen while one of our actors gets ready for her scene.

Experiences like these make us thankful:

  • For clients who entrust us with the hefty responsibility of telling their story well.
  • For a creative team that courageously says “yes.”
  • For opportunities to break new ground and push beyond the borders of what seems possible.

More than that, though, experiences like these make us eager. We’re looking forward to what’s next. You in? Contact us.

back to top button