What can we say about charity: water? They’re one of the most transparent nonprofits out there. They do incredibly meaningful work – building wells in areas where clean water is scarce, and teaching local villagers and maintenance workers how to keep them running. And through it all, they know how to market themselves. They know how to tell a great story.
So when they told us about the video they wanted to make explaining their new well sensors and Dispatch Monitor platform… We had to be a part of it. We threw ourselves completely into this project, and worked with charity: water to tell the story of the entire well-repair life cycle.
The charity: water team loved it. In fact, here’s what they had to say: “We originally vetted ~10 animation companies, of course factoring in cost/timeline/style/fit, but also an additional component (really, gut-feeling) of how willing/excited the company was for our project. We decided to partner with Explainify in the end because of a couple reasons. The biggest factor was that we felt that they really understood us – our mission, our goal, and our passion. We didn’t get that from everyone else; a lot of times it seemed like we were just another client, with maybe a side of feel-good. But, Explainify blew any concerns away by the end of the kick off meeting!” – Joy Hung
How amazing is that review? We are honored. But it takes a lot to make an explainer video. Here’s a snippet from a post of ours that goes over what it takes to make a great video:
Research & Kickoff
At this point, the video production house will dig into your resources – website, sales deck, personal expertise, etc. – to gain a deep understanding of your business. With that deep understanding in mind, they’ll work with you to develop a direction for your video.
This is easily the most important part of the process. If you don’t have a solid script, you don’t have a solid story. And without a solid story, your audience won’t connect with your video – no matter how high the production quality is.
Storyboards & Styleframes
Once the script is finalized and your messaging is set in stone, the video producer will create storyboards, sketching out your video scene by scene. A designer will also create a couple of style frames for your video – still shots of what your video will look like once animated. This is the time to make sure that you love your visuals! Make sure they’re on brand.
Audio is every bit as important as your project’s visual quality! Any video producer worth their salt will find a high-quality narrator that perfectly matches your story and your brand. Whether they’ve got in-house voiceover talent, or they sift through hundreds of submitted auditions, a great explainer video company won’t compromise on quality here.
Design & Animation
Once you’ve approved your style frames, the designer will style out the rest of your storyboard for an animator. The animator will execute animation with painstaking detail, making sure to match each piece of animation to the voice over recording.
You’ve got animation and a solid voice over. What more could your video need? You need a great music track and sound effects to really flesh out your video and give it the texture and depth it needs.
Your producer will take the full mixdown of your project’s music and audio, combine them with your video, and render the whole package as a high-quality video in a downloadable format.
Phew! That’s a lot of info right? Well we can help build an explainer video for your company that you can be proud of just like charity:water. Click here to contact us today!
Animated video production by http://explainify.com