How to Measure the ROI of Video

How to Measure the ROI of Video

How to Measure the ROI of Video One of the most common questions we get asked is “How do I know if our video is producing results?” And the short answer is: It depends… When it comes to measuring performance, you first need to understand what you are trying to...
The Problem with Waiting to Invest In an Explainer Video

The Problem with Waiting to Invest In an Explainer Video

The Problem with Waiting to Invest In an Explainer Video There are many excuses people make for not investing in video (or any content for that matter) that include: “We don’t know where to start.”  Or  “It’s going to consume too much time and our team just isn’t...