Here’s the thing about B2B software marketing videos: it’s not just for brands with time on their hands. It’s a tool that every brand needs. Why? Because the way buyers buy has changed. According to Gartner, 27% of business buyers spend their time on...
3 Reasons Why a Video-First Strategy is Your Key to Marketing Success When thinking about your marketing efforts now and into the future, how to create a video-first strategy for more business is a no brainer. According to a Global Web Index report, online...
How to Measure the ROI of Video One of the most common questions we get asked is “How do I know if our video is producing results?” And the short answer is: It depends… When it comes to measuring performance, you first need to understand what you are trying to...
The Problem with Waiting to Invest In an Explainer Video There are many excuses people make for not investing in video (or any content for that matter) that include: “We don’t know where to start.” Or “It’s going to consume too much time and our team just isn’t...
Why an Extra 30 Seconds Could Kill Your Explainer Video Investment When it comes to your story, short and concise is best. We know this based on the 900 + videos we’ve created for our clients over the past 9 years. But from time to time, we have clients who push back...
The Ultimate Video Marketing Guide To Skyrocket Your Traffic And Sales Online marketing moves so fast, sometimes it can feel next to impossible to keep up. As soon as you’ve got your website optimized for SEO and you’ve started blogging regularly, you’ve got to create...
