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Explainify

Content Roundup – Conversion Rates, CTAs, and Site Speed

By | Explainify

Spring is in the air! And that has nothing to do with what we’re talking about – but we’re excited about it anyways. You know what else we get excited about? Seeing you accomplish your business goals. And explainer video conversion rates. The best way for you to do that is by increasing conversion rates on your website. To assist you on your merry way, we’ve pulled together some great resources that you can check against your own website. What do you do well? What do you do poorly? What do you need to test? Go figure out – and…

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Create Your Buyer Personas and Get More Sales

By | Explainify

If I asked you who your customers are, what type of answer would you give me? Would you name specific people that you have built a relationship with over the years? Would you go the route of giving statistics and demographics of your typical customer? Or would you shrug? Understanding your customer buyer personas is incredibly important. In order to truly be able to market effectively to your customers, you have to know everything about them. Okay, maybe not everything, but you need to know their personalities in order to take your relationship to the next level. So you treat…

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Your Digital Marketing Checklist for Effective Call-to-Actions

By | Explainify

[The following is a guest post by our friends at Aumcore, a digital marketing agency out of New York City.] Congratulations! It seems that the amazing website you’ve built has been getting a lot of hits and your conversion rates seems good. Are you okay with just “good” though? Don’t you want it to be the absolute best it can be? If so, you have a couple of options. You can go to a marketing agency that’ll cater to your needs, or you can adopt a can-do attitude and start tweaking what you already have to create the most effective call-to-actions (CTAs)…

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Unique Video Marketing Strategies & More

By | Explainify

I’m sure you’ve heard the phrase, “there is nothing new under the sun,” right? Sometimes marketing can feel that way – everything has been done before. That there is no unique way to reach your audience. But not so fast, my friend you can use video marketing strategies to do just that.   You can use ideas in your own unique way to engage the most important people in your company’s life – your customers! And those customers love video. News flash – people don’t like being marketed to. They don’t trust it. In fact, a recent study by the…

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How You Can Use Full-Funnel Marketing Videos For Business!

By | Explainify

You’ve done all the research, gone through all the case studies, and heard first-hand about the successes of video marketing. Now you’ve decided that it’s time to take your show on the road and get an amazing video of your own! Related: 3 Reasons Your Customers Demand Video Marketing So what type of video should your company be investing in? Well, all of them! But typical budgets aren’t able to handle that all at once. So to help break it down for you, we’ve cultivated a list of best options depending on whether you’re new, experienced, or a master of…

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