Category

Explainify

This Company Uses Explainer Videos to Help Identify and Qualify Leads. Here’s How They Do It [Case Study]

This Company Uses Explainer Videos to Help Identify and Qualify Leads. Here’s How They Do It [Case Study]

By | Explainify

It’s a big problem if consumers have no idea what your business does. How can you sell a product that no one understands? Especially a new or more complex offering. That’s where our animated explainer video process comes in. But first, let’s talk about our amazing client PerkinElmer who had this exact problem. PerkinElmer’s Clinical Analytics group has experienced this same challenge with awareness of their clinical analytics and visualization solutions. PerkinElmer is widely known in the life science industry for leading solutions for diagnostics, detection, imaging, and instrumentation. PerkinElmer’s Informatics offering is quite new and less known throughout the industry. They…

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How One Sales Guy Used an Explainer Video to Land a Big Promotion (and a Raise!)

How One Sales Guy Used an Explainer Video to Land a Big Promotion (and a Raise!)

By | Explainify

Ever thought about having a corporate explainer video of yourself made? Us, neither. But Travis Giffin did. Read on for more details:  When was the last time you interviewed for a new role at work? No matter how confident you were about your skills, you probably felt a little nervous—maybe you wished you had a little something extra to wow the hiring managers and make your interview stick out from the countless others they sit through. Several years ago, that’s the scenario Travis Giffin was in. As a Solutions Consultant at Adobe, Travis worked with sales leadership and reps to…

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writing a brand story

4 Great (And 1 Terrible) Examples of Brand Storytelling in Video

By | Explainify

Your brand has a story, whether you know what it is or not.

Seriously. People are coming to your site, buying your products, interacting with you on social media. All of that tells a story. If you are intentional about consistently sending the same messages and engaging authentically with how people are reacting—chances are you’re on the right path towards telling a story that matters.

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Content Roundup

The Scary Side of Marketing

By | Explainify

Today we’re going to give you a small dose of perspective on some trends that, if you’re not careful, can have some haunting effects on your business going into the future. Don’t worry though – if you’re on top of your game you’ll be ready to dominate like Rick Grimes in the Walking Dead.

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