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Explainify

Dec 03
0
This Company Uses Explainer Videos to Help Identify and Qualify Leads. Here’s How They Do It [Case Study]

This Company Uses Explainer Videos to Help Identify and Qualify Leads. Here’s How They Do It [Case Study]

By | Explainify

For most businesses, if consumers have no idea what your business does, that’s a big problem. How can you sell when people don’t know that you can help them? PerkinElmer’s Clinical Analytics group has had the same challenge with awareness on their clinical analytics and visualization solutions. PerkinElmer is widely known in the life science industry for leading solutions for diagnostics, detection, imaging, and instrumentation. PerkinElmer’s Informatics offering is much newer and less known throughout the industry. They needed a way to drive global awareness of the analytics solutions for the clinical domain directly. We talked to Rob Rittberg—a Global Marketing…

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Nov 28
0
12 Best Explainer Videos for 2019 and the 1 Thing They Have in Common

12 Best Explainer Videos for 2019 and the 1 Thing They Have in Common

By | Explainify

I promise we’re going to show you some of our favorite explainer videos of the year. But before we get into examples, let’s talk about the one thing that the best explainer videos have in common, and why it’s vital if you’re thinking of using video for your business. At Explainify, we see a lot of clients who know exactly what style video they want, but that’s usually the extent of the planning. That’s what many companies get wrong about video. Flash forward a few months and they have no idea how it’s performing or if they’re getting any return…

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Nov 01
0
How One Sales Guy Used an Explainer Video to Land a Big Promotion (and a Raise!)

How One Sales Guy Used an Explainer Video to Land a Big Promotion (and a Raise!)

By | Explainify

When was the last time you interviewed for a new role at work? No matter how confident you were about your skills, you probably felt a little nervous—maybe you wished you had a little something extra to wow the hiring managers and make your interview stick out from the countless others they sit through. Several years ago, that’s the scenario Travis Giffin was in. As a Solutions Consultant at Adobe, Travis worked with sales leadership and reps to develop an understanding of where client relationships stood. “We’re the face of the company when it comes to client engagement and selling…

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Apr 26
2
writing a brand story

4 Great (And 1 Terrible) Examples of Brand Storytelling in Video

By | Explainify

Your brand has a story, whether you know what it is or not.

Seriously. People are coming to your site, buying your products, interacting with you on social media. All of that tells a story. If you are intentional about consistently sending the same messages and engaging authentically with how people are reacting—chances are you’re on the right path towards telling a story that matters.

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