We are living in a sea of change and your business needs to evolve through the challenges to stay competitive. As we all overcome uncertainty around how to position our businesses moving forward, video can play a vital role in your ability to confidently serve and...
If your video marketing efforts aren’t showing results, it’s not the medium, it’s your approach. Let’s face it, there’s a right and wrong way to employ video marketing. When executed well, your videos grab attention, deliver value, and provide a clear path forward for...
Here’s the thing about B2B software marketing videos: it’s not just for brands with time on their hands. It’s a tool that every brand needs. Why? Because the way buyers buy has changed. According to Gartner, 27% of business buyers spend their time on...
3 Reasons Why a Video-First Strategy is Your Key to Marketing Success When thinking about your marketing efforts now and into the future, how to create a video-first strategy for more business is a no brainer. According to a Global Web Index report, online...
10 Ways to Do the Next Right Thing: When Taking Action Beats Overthinking In an uncertain landscape, you need to kick the habit of focusing on what you can’t control, and get dialed into the here and now. None of us knows what the coming months have in store, but we...
How to Use a Software Explainer Video to Get Results (Plus 3 Examples) It’s a big problem if consumers have no idea what your business does. How can you sell a product that no one understands? Especially a new or more complex offering. That’s where our...
![This Company Uses Explainer Videos to Help Identify and Qualify Leads. Here’s How They Do It [Case Study]](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_1080,h_675/https://explainify.com/wp-content/uploads/2018/11/explainer-video-awareness-perkinelmer-1080x675.png)