Content Roundup – Brand Positioning Edition

Content Roundup – Brand Positioning Edition Jeff Bezos once was quoted as saying; “Your brand is what other people say about you when you’re not in the room.” Right up front this means a couple things about brand positioning: Your brand needs to be worth talking...

Content Roundup – Build Emotional Connection

Content Roundup – Build Emotional Connection This week we’re talking a lot about storytelling. 92% of consumers demand that you tell stories because it taps into their emotional pathways in the brain and creates more persuasive arguments. Now we want to offer a...

3 Companies Who Are Absolutely Rocking Their Brand Story

3 Companies Who Are Absolutely Rocking Their Brand Story A brand story is the difference between giving people facts about your company and telling an epic tale of how you and your customers can partner together to create a better world (or workplace, or home, or… you...

5 HUGE Benefits of Explainer Videos

5 HUGE Benefits of Explainer Videos Think marketing videos are just a gimmick? That they’re a waste of money? Might be time to rethink that. Here’s 5 reasons they work: 1. Increase Conversion Rates – According to Internet Retailer, up to 85% of...
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