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explainify

Content Roundup – Release Your Inner Child!

By | Explainify

I’m sure you’ve heard the phrase, “there is nothing new under the sun,” right? Sometimes marketing can feel that way – everything has been done before. There is no unique way to reach your audience. But not so fast, my friend! Just because something has been done before doesn’t mean you can’t use it in your own unique way to engage the most important people in your company’s life – your customers! News flash – people don’t like being marketed to. They don’t trust it. In fact, a recent study by the McCarthy Group shows that 84% of millennials don’t…

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How You Can Use Full-Funnel Marketing Videos For Business!

By | Explainify

You’ve done all the research, gone through all the case studies, and heard first-hand about the successes of video marketing. Now you’ve decided that it’s time to take your show on the road and get an amazing video of your own! Related: 3 Reasons Your Customers Demand Video Marketing So what type of video should your company be investing in? Well, all of them! But typical budgets aren’t able to handle that all at once. So to help break it down for you, we’ve cultivated a list of best options depending on whether you’re new, experienced, or a master of…

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Content Roundup – The Outsourcing Edition

By | Explainify

Let’s have real talk for a second. Everyone would love to be a Google, right?! Ample funds, tons of employees, and and amazing work facilities – what’s not to love? But not every company gets to be that. Our economy – on a fundamental level – relies on small to mid-sized companies – just like yours! – to fulfill those consumer needs that giant corporations literally are too big to notice. That’s right, your company is a fantastic and people need it! But being small has drawbacks, namely the inability to field a team that can do all the work…

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Animated Videos for Business: How Cartoons Give You a Competitive Edge

By | Explainify

When you think of animation, it may conjure up images from your favorite Disney movie or memories of watching The Cartoon Network after school when you were growing up. But we’ve got a breaking PSA: Cartoons aren’t just for kids! Now, when we say “cartoons” we’re not talking about goofy characters you see on Saturday morning television. Using those would be a disaster for most businesses. When you think of “cartoons” you really need to be thinking of animated videos. And animated videos are helping businesses everywhere engage with customers in a more human way, which leads to a better…

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Explainer Video Production Company, Freelancer, or In-House? You Decide.

By | Explainify

If you’ve been keeping up with the latest trends in marketing, then I’m sure you know by now that it’s imperative to include videos in your marketing toolbox. Using explainer videos is an extremely effective way to engage and educate consumers (it’s undeniably our favorite method). Not only that, but it also helps you target your message which leads to an improved conversion rate. You’ve read all the studies, seen all the successes that other businesses have had with video marketing, and you’re convinced of its value. You’ve decided! Creating a video for your business is the next step to…

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