Why Animated Marketing Videos Are the Key to Better Brand Positioning
And while creating a brand identity and establishing your brand positioning is a game of inches and yards, the result of day-in, day-out engagement with potential customers, there are times when you can really solidify your positioning in the minds of your audience.
For example, if you are releasing a new product, or you totally revamped your website, then you should use this opportunity to set your company and your brand apart from the competition.
One excellent way to do this is though animated marketing videos.
The popularity of these videos has skyrocketed in the past few years, thanks in part to Google’s algorithm for ranking websites. Google places a strong emphasis on how long people stay on any given site. And ompanies who use animated marketing videos find that consumers become engaged with the content and spend more time on their site. If you want to get your message out to the masses and establish your brand positioning, we recommend creating an animated explainer video.
Here are three ways animated marketing videos can help establish your brand positioning:
1. Animated Marketing Videos are (Should Be) Custom-Branded
When making an animated video, you start with a completely blank slate. Unlike live-action videos, animation’s only limiting factor is your imagination.
Through animated marketing videos, you can create your own unique brand image that will make a lasting impression on potential customers. You and your team get to determine every aspect of the video, including:
- Animation style
- Color scheme
- Choice of music
- Character persona
- Style of narration
You have creative control. This is vitally important because every aspect of the video is another opportunity to communicate your vision to the public. Everything from the music to the color scheme will impress an image into the consumer’s mind.
When you are creating a style for an animated marketing video, you need to make one that matches your brand. After all, this is a chance to bring your brand to life. In a live-action video, the most you can do is show a logo, or feature someone wearing your brand colors. But with animation, everything connects to your brand.
Color palette, line weight, fonts, character style. In can all look and feel specifically like your brand.
For example, take a look at the video we created for Helix Sleep:
It’s the perfect extension of their brand guidelines. And because of that, the video fits the rest of their brand materials like a glove.
2. Animated Marketing Videos Tell Great Stories
“Brand storytelling” is the latest buzzword among businesses these days, and for good reason. Storytelling isn’t just a marketing trend – it’s a way for companies to communicate their values and vision in an authentic and personable way.
Stories are compelling and universal. They grip us and don’t let go. Through stories, we relate to the characters and become invested in the them and their experiences. Who hasn’t stayed up late binge-watching a TV show or reading a book because you HAVE TO find out what happens?
We’ve all done it, thanks to the power of storytelling.
So what does this have to do with marketing your brand? Well, if you want customers to connect to your brand, use the power of stories. With animated marketing videos, you can relay your company’s story clearly and concisely using a highly entertaining format.
For example, you can use animated marketing videos to tell the story of your customers. Through delightful motion and color, you can show your audience that you understand their struggles, you identify with their pain points, and together – you’re going to help them reach their goals.
3. Animated Marketing Videos Are Easy to Access and Share
Marketing strategies have changed significantly in the past couple of decades. Companies used to be concerned with having an eye-catching print ad or a memorable TV commercial. These days, companies know that the best way to reach consumers is to go online.
In a lot of ways, the Internet has improved relations between companies and their customers. In the past, marketing was a one-way street where companies spoke directly to the consumer, but the consumer had no real say.
Now it’s more like a conversation. Consumers like having access to businesses through websites and social media. If someone has a compliment or complaint, they can take it directly to source.
This means when you’re trying to establish your brand positioning, you need to offer content that is available online and easy to share.
TV commercials simply don’t cut it anymore. There are many people today who forego having a television and choose Netflix, YouTube, Hulu, and Apple TV for entertainment instead.
Consumers are online and that’s where your content needs to be.
When you put animated marketing videos on your site, it’s not only easy for people to access them, it’s also easy to share them with others. Companies like Chipotle have seen their animated marketing videos go viral.
The easier your content is to access and share, the more customers you can draw in.
Get In On the Action
Video is the ideal medium to inform, engage, and entertain prospective customers. If your company is looking to create a lasting impression on consumers, now is the time to get in on the action – contact Explainify today and soon you’ll have an extraordinary marketing tool to help establish your brand.
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