3 Questions to Ask Before Buying a Cheap Explainer Video

You’ve seen them: Those local, basic-cable TV commercials that are so bad, it’s embarrassing. You want to change the channel – but like witnessing a train wreck, you just can’t look away. And you ask yourself: How could anyone have paid money to make this ad? What you’re probably not thinking? “Man, I’ve got to buy what they’re selling!”

The same goes for animated marketing videos. Always remember: You get what you pay for! Refuse to skimp on quality, and you’ll end up with a beautiful, unique, mind-blowing piece of marketing art that gets results; but settle for a budget video and you’ll get a cheap mess – one that’s ineffective.

Related: What to Look for in an Animated Video Producer

So even though a $500 explainer video sounds good right now, you should ask yourself a few questions:

1. Do you want impact – Or just a video?

Because if you want an explainer video that gets results – boosted sales, increased conversion, etc. – then you have to make it good. It may sound obvious, but if you really want people to watch your video, you have to make one worth watching. Brands like Apple, Dropbox, and Salesforce know this. They’re not skimping on budget, because they know that the price tag doesn’t matter if at the end of the day your brand stands out, viewers respect you, and consumers buy from you.

2. Do you want to earn trust?

In a world where people face a flood of video advertisements every single day, everyone becomes a video connoisseur. Your audience knows good video from bad.  And they trust brands that invest in quality video. We all notice bad quality and we see it often, so when we see a real, quality explainer video, we pay attention – because we know it took work. So before you settle for a cheap video, remember: the quality of your video directly impacts how people see your brand. People trust good video, because it’s a sign of expertise, craftsmanship, and care.

Related: The Animated Video Production Process

3. Do you want a return on your investment?

What good is a shoestring explainer video if it looks like you made it in your basement? While a high-quality video results in serious ROI – making up for the expensive price tag – a cheap video is more likely to make your company look unprofessional. Why invest at all if it’s not going to work?

When you buy an explainer video, you’re not just “buying a video.” You’re paying for an effective and proven process. And to get right down to it, you’re paying for results. So if you hire a company because they’re “cheaper,” you’ll get exactly what you paid for – a video that not only is cheap, but looks cheap – and doesn’t convert new customers.

Related: What Sets Explainify Apart

But if you take the long view, and understand that an online video isn’t a one-off purchase, but a long-term investment in a proven marketing strategy, then signing on with a high-end production house starts to sound like a much better deal.

Are NFTs Changing the Way We Create Animated Explainer Videos?

Are NFTs Changing the Way We Create Animated Explainer Videos?

We know NFTs are the wave of the future. Blockchain technology platforms and crypto currencies are redefining many industries from DeFi and FinTech to social communications and creative industries. That leaves us with the question – Are the hype videos that accompany them changing the way we create and view explainer videos?

Young Creatives Spotlight: Iliya Pyshnyy Brings Together Space Science and Animation

Young Creatives Spotlight: Iliya Pyshnyy Brings Together Space Science and Animation

As part of Explainify’s 10-Year Anniversary celebration, we will be spotlighting a variety of young creatives in a wide range of genres throughout the year. Iliya Pyshnyy is a young science animator from Germany who, through his Instagram name Spaceiac, has caught the attention of space agencies throughout the world. In fact, NASA and SpaceX are among his avid 63K+ followers.

A Holiday Message from Explainify

A Holiday Message from Explainify

As we reach the end of 2021, there’s a collective feeling of gratitude that resonates throughout the whole Explainify team.

Top Explainer Videos of 2021

Top Explainer Videos of 2021

Before we say a fond farewell to 2021, the year’s top explainer videos deserve a little love and recognition. After all, Explainify delivered hundreds of high-quality videos in 2021 for brands in a variety of industries – all unique and effective in their own way.


back to top button