Monthly Archives

February 2017

Your Digital Marketing Checklist for Effective Call-to-Actions

By | Explainify

[The following is a guest post by our friends at Aumcore, a digital marketing agency out of New York City.] Congratulations! It seems that the amazing website you’ve built has been getting a lot of hits and your conversion rates seems good. Are you okay with just “good” though? Don’t you want it to be the absolute best it can be? If so, you have a couple of options. You can go to a marketing agency that’ll cater to your needs, or you can adopt a can-do attitude and start tweaking what you already have to create the most effective call-to-actions (CTAs)…

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Content Roundup – Release Your Inner Child!

By | Explainify

I’m sure you’ve heard the phrase, “there is nothing new under the sun,” right? Sometimes marketing can feel that way – everything has been done before. There is no unique way to reach your audience. But not so fast, my friend! Just because something has been done before doesn’t mean you can’t use it in your own unique way to engage the most important people in your company’s life – your customers! News flash – people don’t like being marketed to. They don’t trust it. In fact, a recent study by the McCarthy Group shows that 84% of millennials don’t…

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How You Can Use Full-Funnel Marketing Videos For Business!

By | Explainify

You’ve done all the research, gone through all the case studies, and heard first-hand about the successes of video marketing. Now you’ve decided that it’s time to take your show on the road and get an amazing video of your own! Related: 3 Reasons Your Customers Demand Video Marketing So what type of video should your company be investing in? Well, all of them! But typical budgets aren’t able to handle that all at once. So to help break it down for you, we’ve cultivated a list of best options depending on whether you’re new, experienced, or a master of…

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Content Roundup – The Outsourcing Edition

By | Explainify

Let’s have real talk for a second. Everyone would love to be a Google, right?! Ample funds, tons of employees, and and amazing work facilities – what’s not to love? But not every company gets to be that. Our economy – on a fundamental level – relies on small to mid-sized companies – just like yours! – to fulfill those consumer needs that giant corporations literally are too big to notice. That’s right, your company is a fantastic and people need it! But being small has drawbacks, namely the inability to field a team that can do all the work…

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Animated Videos for Business: How Cartoons Give You a Competitive Edge

By | Explainify

When you think of animation, it may conjure up images from your favorite Disney movie or memories of watching The Cartoon Network after school when you were growing up. But we’ve got a breaking PSA: Cartoons aren’t just for kids! Now, when we say “cartoons” we’re not talking about goofy characters you see on Saturday morning television. Using those would be a disaster for most businesses. When you think of “cartoons” you really need to be thinking of animated videos. And animated videos are helping businesses everywhere engage with customers in a more human way, which leads to a better…

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