Monthly Archives

January 2017

Explainer Video Production Company, Freelancer, or In-House? You Decide.

By | Explainify

If you’ve been keeping up with the latest trends in marketing, then I’m sure you know by now that it’s imperative to include videos in your marketing toolbox. Using explainer videos is an extremely effective way to engage and educate consumers (it’s undeniably our favorite method). Not only that, but it also helps you target your message which leads to an improved conversion rate. You’ve read all the studies, seen all the successes that other businesses have had with video marketing, and you’re convinced of its value. You’ve decided! Creating a video for your business is the next step to…

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Content Roundup – Customer Acquisition Strategies Edition

By | Explainify

So, it’s 2017. And… maybe you’re not quite seeing the growth you were hoping for to start off the year. But it’s still early! Did Rocky Balboa ever give up when he got in a tough fight? That’s one big fat no. He got back up and took a beating for 8 more rounds before doing something. Oh… you don’t want to take 8 rounds of beatings? I guess that makes sense. So to help you fast track your start to the year, I’ve dedicated a content roundup to all things customer acquisition. Dig into some fun content that gives…

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3 Proven B2B Customer Acquisition Strategies to Win 2017 (and Beyond) With!

By | Explainify

If you want to grow your business, you’ve got to grow your customer base. So what are the best B2B customer acquisition strategies to do that? You may be tempted to try every strategy out there in an effort to expand your client base, but that could end up being a waste of time. Instead of wasting your precious resources trying everything under the sun—it’s best to focus your time and attention. There are a few ideas that have proven to be effective and we’ve outlined 3 strategies below help you acquire the customers you need in 2017 and beyond. Review…

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Content Roundup – Marketing Myths Edition

By | Explainify

Remember the 90’s movie where Sinbad played a genie? No you don’t. Because it never existed! Here’s the thing: In a world where 211 million pieces of content are created every minute, some of the information we get is bound to be wrong. And, as hard as we try to check our facts and do our homework, we can end up internalizing that bad intel. This is true even for marketers. You know how it goes: A member of your team quotes a stat about video or email or some new social channel. Then, you read it on one of…

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