Monthly Archives

December 2016

Content Roundup – 2017 Marketing Predictions Edition

By | Explainify

There are two kinds of people in the world: Those who look forward, and those who would rather look back. If you’re a digital marketer, odds are you’re a dyed-in-the-wool forward-looker. You’re constantly on the alert for what’s new and what’s next, the trends that will give you an edge over your competition and help you gain a greater share of your audience’s attention. It’s this drive to move forward that makes you a really really ridiculously good marketer. But in all this hustle toward the next big thing, it’s important that we don’t forget to look back. The past…

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The Best Explainer Video of 2016: Our Top Picks

By | Explainify

2016 was a crazy year, but you made it through! Odds are, you’re already looking forward to January and the chance to start fresh. But let’s be honest: 2016 wasn’t all bad. In fact, there’s more than enough to celebrate, especially in the world of video marketing! As we looked back over the year in animation, we realized that this year has seen some of the most beautiful explainer videos produced to date. So, to end the year strong, we put together a list of our 10 favorite explainer videos made this year. They’re beautiful, they’re creative, and they bring a…

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Content Roundup – Brand Positioning Edition

By | Explainify

Jeff Bezos once was quoted as saying; “Your brand is what other people say about you when you’re not in the room.” Right up front this means a couple things about brand positioning: Your brand needs to be worth talking about. Your brand needs to make an emotional connection with consumers. Why do I say you need to build an emotional connection? Because fMRI neuro-imagery studies have repeatedly shown that consumers primarily use emotions when evaluating brands. Yes, you need an amazing product. Yes, your sales process should kick butt. But if you’re not leveraging emotions, then you’re just missing out. In…

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3 Common Brand Storytelling Myths (and 3 Ways to Correct Them)

By | Explainify

Storytelling has been around just about as long as there have been humans. Brand storytelling may have become popular over the last few years, but using words to paint pictures of characters, places and events is nothing new – and it certainly isn’t a fad. Neither is harnessing the power of story to build a loyal following for your business. That’s a good thing, because the company that can tell an epic story will grow faster, last longer, and build an audience of brand advocates. Since storytelling is such a hot topic, there’s naturally a lot of noise surrounding it….

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Content Roundup – Build Your Dream Sales Team!

By | Explainify

It’s almost 2017. That’s a crazy thought. How did your year go for you? Better than expected? About where you hoped? Maybe you had a bit of rough year (thanks, election cycle year!). But you’re still here. You’re still in the ring standing. That’s more than some of your competitors can say. So now you know you’re a fighter, but how are you going to become a champion, a contender next year? One big way to do that is to make your sales team into the dream team they were always meant to be! To help facilitate that, we’ve compiled…

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