Monthly Archives

November 2016

Why Animated Marketing Videos Are the Key to Better Brand Positioning

By | Explainify

We all know that image matters. The success of a company is highly dependent upon the way consumers view their brand. That’s why companies are continually striving to carve out their own niche in the market and create an impression in the minds of consumers that’s both positive and totally unique. And while creating a brand identity and establishing your brand positioning is a game of inches and yards, the result of day-in, day-out engagement with potential customers, there are times when you can really solidify your positioning in the minds of your audience. For example, if you are releasing…

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Content Roundup – Build Emotional Connection

By | Explainify

This week we’re talking a lot about storytelling. 92% of consumers demand that you tell stories because it taps into their emotional pathways in the brain and creates more persuasive arguments. Now we want to offer a disclaimer here. Pretty much any of these tactics can be manipulated to “con” people into buying from you. You might even make quite a bit of money off of it… for a bit. But we do not endorse using these as manipulative tactics. These are tools to help you build bridges. When you do that, you may not make a quick dollar, but…

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Worried About Explainer Video Cost? Here’s Why You Shouldn’t Be

By | Explainify

When we started Explainify 5 years ago, we were just one of a small handful of explainer video companies out there. Since then, explainers have exploded in popularity. And for good reason! Putting an explainer video on your website engages visitors, keeps them on your page longer, and improves conversion rates. But along with the growth in explainer video popularity has come hundreds – scratch that, thousands – of production houses, many of whom claim they can make a great video for as little as a few hundred dollars. Which means, more and more, sales conversations become focused on explainer…

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