Monthly Archives

October 2016

3 Things Your Agency MUST Ask Before Choosing a Video Marketing Partner

By | Explainify

As an agency, it’s your job to help your clients get their market their brand effectively by any means necessary. And while you may not handle 100% of creative production in-house, at the end of the day your firm does have to answer to those brands for how you choose to represent them. If that’s the case, you have a strong impetus to only contract work with like-minded companies you can trust completely. We  all know that video marketing is no longer optional. But along with the meteoric rise in video marketing’s popularity has come no shortage of pop-up production…

Read More

Content Roundup – Stop the Noise

By | Explainify

What if you’re really just part of the noise and clutter that makes it impossible for marketers to break through to their customers? Too many companies complain about it and then – you guessed it! – turn around and produce more noise. That’s not helpful. You’re probably guilty of it, and we’re for sure guilty of it sometimes here at Explainify This week’s Content Roundup decided to try and tackle what it would take to stop being noise and start being something different. The more companies that start doing this, the less we fatigue customers and start earning back marketing…

Read More

3 Sure-Fire Ways to Close More Deals with Buying Groups

By | Explainify

“Remember when sales were easy?” Okay, maybe no one’s ever said that. Sales has always been a challenge, and sales staff have always had to find new ways to pique interest and close the deal. But you can’t deny the fact that the buying process has changed dramatically over the past decade. Once upon a time, a sales professional only had to contact one person – one key decision-maker – within an organization in order to pitch their products and make the sale. Not anymore. These days, corporate decision-making is more collaborative. Instead of relying on one person to make…

Read More

3 Ways to Beat Bad PR with Better Brand Storytelling

By | Explainify

Creating and maintaining a positive brand image has always been vital. But it’s even more difficult to do than in years past. Thanks to social, marketing is a two-way street where companies must constantly be engaged in an ongoing conversation with their customers. And with so many companies committed to doing social and environmental good as part of their core mission, it’s easy for consumers to drop brands who don’t align with their values. But if your business has somehow developed a negative brand image, don’t fear – it is possible to turn that bad press upside down. Repairing that…

Read More