Monthly Archives

September 2016

Content Roundup – The Emmy’s Edition

By | Explainify

Missed watching the Emmys this week? There’s a few key things you should probably be able to talk about over the water cooler (people do have water coolers still, right?): Jimmy Kimmel was super hit or miss on the jokes. Just not as funny as most hosts. Game of Thrones is amazing, but why do we have to wait to watch next season? Winter is coming, people. Winter. Is. Coming. There was some amazing marketing efforts that got Emmys this year! What? You missed the marketing section of the Emmys. I thought everyone saw that – well, no matter. We…

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Better Define Your UVP & Leave Your Competition Behind

By | Explainify

So if you’ve been in business for any length of time, odds are you’ve taken the time to figure out what makes your brand unique – and how to communicate that uniqueness. It’s your company’s superpower. The thing that you do that makes you different and sets you apart from everyone else. You’ve found your unique value proposition (UVP). Unique Value Proposition: Also known as a unique selling proposition (USP), your UVP is a clear statement that describes the benefit of your offer, how you solve your customer’s needs and what distinguishes you from the competition. (Source: Unbounce) But the…

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21 Examples of Explainer Videos Done Right

By | Explainify

Explainer videos are a great way to deliver your core message to your audience in an incredibly engaging way. This isn’t a marketing technique that only works for big brands or small startups – any business can benefit from these 60-second bad boys. Including yours! There’s no reason why you shouldn’t use an explainer video as part of your overall marketing strategy. You don’t need to have a specific type of business for people to quickly gain the info they need and help them form an opinion about your brand. The best explainer videos are usually short, but always powerful….

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Brand Storytelling Your Entire Organization Can Believe In

By | Explainify

It seems every company these days is hopping on the brand storytelling bandwagon. Maybe you’ve been sitting back, watching this phenomenon, and wondering if all the hype is merited. To be honest – it totally is. There are plenty of reasons for the newfound popularity of story-based branding. Storytelling is not just a new marketing strategy. It’s a way for businesses to authentically communicate their values and vision in a personable and relatable way. Stories are compelling – they grip people’s imaginations in a way that facts never can. When people hear stories, they connect with and experience them –…

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