Monthly Archives

July 2016

Content Roundup – Definitive Guides Edition

By | Explainify

What do you mean we don’t know everything?! Okay, okay. So maybe you make some good points. No matter how much we pride ourselves on being experts at Explainify, we’re always finding new content that helps guide the business forward. As much as we try to give back in terms of writing our own content to help businesses, we get way more back from some absolutely brilliant content that people publish. We could never have achieved some of the success we have without these wonderful resources guiding us. So we’re dedicating this week’s content roundup to great marketing guides! Whether…

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5 Ways to Shake Up Your Late-Stage Startup for the Better

By | Explainify

Eating cheap food whenever you have a spare moment, working in an abandoned warehouse or your garage, and using just about anything as office furniture. These are just a few signs that you were, or are, an entrepreneur building a true startup. A decent idea and a whole lotta gusto was all you had – and really, all you needed. Your hustle was strong, and results followed. Now, things are different. You’ve got your own space, with a real-life office chair… although you’re probably still only eating when you have that rare, spare second. But there’s no denying that your…

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Content Roundup – 7/15/16

By | Explainify

Lately we’ve been inspired. We’re inspired by underdogs. And nothing screams underdog like the 1980 USA Olympic Hockey Team. Far from the most dominant or talented team, they outworked every opponent they skated against on their way to a Gold medal. And at the end of the day, that’s what a lot of business comes down to. You don’t have to be the most talented, and you don’t have to be the most innovative. As the legendary Herb Brooks said, “You think you can win on talent alone? Gentlemen, you don’t have enough talent to win on talent alone.” But…

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The Definitive Guide to Video Marketing Like a Champion

By | Explainify, Featured

Digital marketing moves so fast, sometimes it can feel next to impossible to keep up. As soon as you’ve got your website optimized for SEO and you’ve started blogging regularly, you’ve got to create a vibrant and engaging email strategy. Once you think you’ve got a handle on your email list, suddenly it’s time to tackle all those social media channels. And don’t even get me started on landing pages, lead magnets, and conversion rates. Of course, these things don’t happen one right after the other – it’s actually worse, because they happen all at once. With so many marketing…

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Is Video the Key to an Unforgettable Sales Letter?

By | Explainify

After all these years, sales letters are incredibly effective and have (to a certain extent) managed to shake off their “sleazy” stigma. If people are really interested in your product, they want to find out everything they can. Having all of that information in one place – like in a sales letter – is beneficial for businesses and consumers alike. And with the popularity and compelling nature of video in the marketplace, video sales pages have become increasingly popular. Related: Are Video Ads The Next Video Marketing Goldmine? But just because they’re popular doesn’t mean they’re effective. If all the other…

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