Monthly Archives

June 2016

Gone in 60 Seconds: 4 Must-Use Tips for an Explainer Video That Converts

By | Explainify

When it comes to making an explainer video that actually gets results, timing is everything. Up front, you have less than 10 seconds to get your viewers attention – and from there you only have a minute to drive your message home. That’s 60 seconds (around 150 words) to convey your brand’s value so well that viewers not only keep watching – but also take action. High stakes, no? There’s no doubt that an explainer video can go a long way toward improving conversions. But not all explainer videos are created equal. And if yours lacks a few crucial elements…

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3 Brand Storytelling Secrets the Big Guys Don’t Want You to Know

By | Explainify

You’ve heard the term brand storytelling so many times, it’s probably starting to sound meaningless to you. It’s definitely  been used around the Explainify HQ a few (thousand) times in the past few years. But, buzzword or not, we are totally unapologetic about the power of story… and you should be too. Here’s why. According to a Johns Hopkins University study, whether or not your content is structured as a narrative can be way more critical to the success of an ad than the content itself. Brand storytelling positively influences the way people feel about your company better than any other…

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Content Roundup – 6/17/16

By | Explainify

Phew! It is hot in Arkansas. As we start hitting the peak months of summer, it’s awfully tempting to laze our way through these hot summer days. But we’re dedicated at Explainify to working through the heat and improving our business. So for this week’s content roundup we were all about finding simple and effective strategies to make us better leaders, employees, and an overall business. We hope that these strategies motivate you to join us in making the most of these summer months! 7 Powerful Lessons From Film That Can Teach Us How to Become a Super Manager (Entrepreneur) Have…

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A Match Made in Heaven: How to Use Video Marketing in Your Email Campaigns

By | Explainify

More than likely, you’ve heard the statistics about the benefits of video marketing. And you don’t need to be told the countless benefits your business can reap from a well nurtured email list. Related: Are Video Ads The Next Video Marketing Goldmine? But did you know that email and video are even more powerful together? In fact, adding video to your email campaigns can actually triple your click-through rate… and reduce your unsubscribe rate by 75%. Sounds like a no-brainer, right? But as with all things digital marketing, you’ve got to make sure you’re doing it right. In this post we’ll…

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Content Roundup – 6/3/16

By | Explainify

Whether you participated in sports, musical ensembles, theater, or something else, everyone grew up practicing something. The old saying is practice makes perfect. But dig a little deeper into that and you realize that practice doesn’t make perfect – practice makes permanent. Practicing improperly is why there are those sports teams, musicians, and actors you would never bet on! We think the same thing can be said for businesses and marketing. There’s a lot of “best practices” out there that people subscribe to, but everywhere you look you can find examples of people who have practiced poorly. Is it really…

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