Monthly Archives

May 2016

Popular Video Marketing Tips That Are Just Plain Wrong (and Killing Your Engagement)

By | Explainify

The internet runs on content. And most of that content comes in the form of useful advice. No matter what you are looking to accomplish, there are multiple voices trying to tell you how to do it. The video marketing space is no exception – it’s full of would-be gurus and experts that have just the ticket to a video campaign that will move your business forward. Related: 4 Elements of a Rock-Solid Video Marketing Strategy Unfortunately, not all advice is good advice. Some video marketing tips and tricks are actually terrible ideas – and, some can actually be downright harmful…

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Explainify: Best Explainer Videos and Top-Rated Client Service

By | Explainify

At Explainify, we do it for the love. Love of video, love of our clients, and love of damn good storytelling. But sometimes, it feels great to be recognized. Just last week, Clutch.co released a report naming Explainify one of the Top Video Production Agencies making some of the best explainer videos… not only in the US, but the world. Maybe you’re thinking, “Cool, you won an award. Anyone can do that.” The bigger questions: How did Clutch make this decision? And why does it matter? First off, a bit about Clutch. They’re a research firm that identifies the best-in-class…

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Content Roundup – 5/20/16

By | Explainify

We watched Captain America: Civil War recently and it got us thinking; what kind of superpowers should marketers have? Well, we went out and found some pretty super marketing content to help your business objectives fly up, up, and away. So use that X-ray vision and look through this article for a fun and explosive ride! 5 Psychological Triggers That Will Enhance Your Marketing Superpowers (Drip) Maslow’s Hierarchy is something often referenced by business people and marketers. But what does it really mean to tap into consumer psychology? This article breaks down some helpful tips to help you break through the noise and communicate with…

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3 Companies Who Are Absolutely Rocking Their Brand Story

By | Explainify

A brand story is the difference between giving people facts about your company and telling an epic tale of how you and your customers can partner together to create a better world (or workplace, or home, or… you get the point). Related: 5 Effective Business Storytelling Techniques You Need To Use The problem is, most companies haven’t made the effort to understand their story. If yours hasn’t, we hope to change your mind. Storytelling (particularly through video) has a way of connecting people to your brand on an emotional level. Related: Are Video Ads the Next Marketing Goldmine? A great brand…

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Content Roundup – 5/6/16

By | Explainify

This week in our content roundup we went full-on Darth Vader crushing pesky rebel marketing theories that are causing you grief. Step inside blog posts not so far away in a time that is right now to learn some marketing solutions you need!   The Seductive Power of the Dark Side [Rented Land] (Content Marketing Institute) Can you imagine Darth Vader begging for a parking space for the Death Star? No! You can’t! He created that puppy in space and made people come to him! If you want to establish yourself for the long haul, buy real estate so you…

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