Monthly Archives

April 2016

Three Easy Ways to Increase Video Marketing Exposure

By | Explainify

By the end of next year, it’s estimated that 69% of all internet traffic will be attributed to online videos. That’s insane. Just about every marketing professional is either using video marketing or planning to in the near future. Unfortunately, most do it poorly. There are so many businesses who start a YouTube channel, add a video or two expecting to reach a whole new market and… Related: 5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic] Nothing happens. Sure, they get a few views from people around the office, maybe some friends and family. But that’s it….

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Are Video Ads The Next Video Marketing Goldmine?

By | Explainify

There’s a good chance that video marketing is a part of your customer acquisition strategy. A growing number of businesses and marketers have realized the potential power of video. Related: 3 Reasons Your Customers Demand Video Marketing You may have put in a lot of legwork driving organic and paid traffic (e.g. through Facebook or LinkedIn ads) to a video, but what about using platforms like YouTube and Hulu to place your video ad in front of a specific audience? These ads could be a great way to increase revenue for your business. For example, MediaMind (a leading digital advertiser) made…

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Why Viral Videos Are Ruining Your Video Marketing Strategy

By | Explainify

Viral videos are every marketer’s dream. We spend hours brainstorming for an epiphany that will skyrocket us to the top of public perception. It’s a fun challenge and a great test of our creative resolve! And it is one of the worst things for your video marketing strategy. Don’t get me wrong. Having a video go viral and be viewed by millions of people all over the world certainly has its merits. One such merit is how companies have utilized viral videos to launch new products or revamp an old line back into popularity. Our friends over at Dollar Shave…

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