Monthly Archives

February 2016

Why You’re Not Educating Your Audience Right (and 4 Ways to Start)

By | Explainify

Some products are easier to explain than others, but educating your potential customers has never been more important. Traditional marketing methods are becoming outdated and buyers are taking longer to convert. If you’re trying to attract leads and close sales without building trust, quieting fears, or explaining the benefits of your offering? You’re going to miss opportunities left and right. Here are the Facts 3 out of 4 of B2B customers are NOT ready to buy when first introduced to your product or brand (MarketingSherpa). 65% of B2B marketers have not set up lead nurturing campaigns. (MarketingSherpa). The majority of…

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Is My Video Marketing Actually Working? A Brief Intro to Analytics

By | Explainify

In the world of video marketing, it can be hard for businesses to gauge success, even if you do produce a minute or two of entertaining, quality viewing material that generates a ton of views. Related: 3 Questions to Ask Before Buying Cheap Video So what? More than likely, your goal isn’t to be a viral superstar. At the end of the day, you’ll end up asking the critical questions. Did my video drive real results? Is it even possible to tell if it was a success? You may have started with a real objective (brand storytelling, lead generation, etc.),…

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5 HUGE Benefits of Explainer Videos

By | Explainify

Think marketing videos are just a gimmick? That they’re a waste of money? Might be time to rethink that. Here’s 5 reasons they work: 1. Increase Conversion Rates – According to Internet Retailer, up to 85% of people are more likely to buy a product if they first saw an explainer video. This helped Rypple (who recently sold to SalesForce) increase conversion rates by 20%, CaseComplete upped the game 23% and CrazyEgg added an explainer video to their homepage and increased conversion rates by 64%! Related: How Explainify helped CaseComplete convert 23% more leads! 2. Better Google Results – Websites…

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How to Teach Your SaaS Team the Fine Art of Brand Storytelling

By | Explainify

Build rapport. Qualify the lead. Explain the benefits. Close the deal. Move on to the next. Is that how your sales team is currently treating prospects? If so, they may be mislabeling the brand you’re trying to create. The SaaS industry is lucrative and fast growing which has attracted some of the best sales talent in the world to this sector. Their tactics are often high pressure and hard closing which has (without a doubt) added to the success of many programs. Related: Why You’re Not Educating Your Audience Right (and 4 Ways to Start) Although, SaaS creators strive to create…

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