Monthly Archives

May 2014

The Animated Video Marketing Production Process

By | Explainify

If you missed Part I and Part II of this series, be sure to check them out!  Part I: How Much Does An Animated Explainer Video Cost?  Part II: What To Look For in An Animated Video Producer So you’ve signed on to make an explainer video that tells a great story and makes your brand shine. What exactly goes on once you’ve signed that contract? What follows is a high-level overview of the animated video production process. Research & Kickoff At this point, the video production house will dig into your resources – website, sales deck, personal expertise, etc….

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Buy Hold Sell Explainer Video

By | Explainify

  Investing’s important to you. But if you don’t have a large portfolio, you don’t need tons of research. You need Buy Hold Sell. When our friends at Intelligent Investor told us about their new reduced advice offering for Australian investors, we knew that we needed to understand their target audience. So we dug in deep and worked with their team to determine what mattered most to their potential clients. We found out that their audience cared about getting a great value without sacrificing the quality financial analysis they’d come to expect from Intelligent Investor. That’s exactly what Buy Hold Sell delivers. With such…

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Collective Bias: An Adventure in Live-Action Video

By | Explainify

Scroll down to see the video and behind the scenes photos. One of the great things about building long-term friendships with our clients is that we get to work with them time and again as their needs and strategy change. So when Collective Bias asked us to collaborate with them on a series of live-action brand-positioning videos, we didn’t hesitate to take them up on the offer. This was such a great opportunity for us to try something new, something innovative: We wanted to combine beautiful, rich live shots with the killer explanatory power of our animated motion graphics. And…

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