Monthly Archives

September 2012

Is Your Message Memorable?

By | Explainify

When’s the last time you heard a conversation about a great elevator pitch someone heard? Probably never. Are you entertaining or boring your potential customers? Be memorable. This means you may have to be unconventional. Ditch the long copy. Make memorable videos. Explainer videos are the hottest new marketing trend. They engage viewers in a short amount of time – and if executed correctly will convert viewers into clients. They’re different than ads. They use language that people aren’t used to, make you laugh with quirky subjects and keep your attention like nothing before. Visitors who view videos are 85% more…

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Success By Association

By | Explainify

Surround yourself with great people. Network like a beast! Meet everyone. You never know who somebody will know or what they will get into next year. It’s amazing when I look back at some people I knew that I’d just talk to occasionally. Now we catch up on Facebook and they’re an expert in their field… and can help me with something or know of someone who needs my services. Grow tough skin. Get rejected. Don’t be afraid of what people think about you. There will be haters. There will be lovers. Stick to the lovers. They can help you….

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Trivi.al iPhone App Trailer

By | Explainify

  The good folks at MobileFWD commissioned Explainify to create a killer trailer for the launch of their new iPhone app, Trivi.al. “Working with Eric is always great. His work is stellar and highly creative. He can shape a vision and execute a great story through the use of video and motion graphics. I would definitely hire again and our customers love the work he does. Explainify has big things in its future!” – Joey Nelson, MobileFWD We get excited every time Joey or Matt call us up and tell us about what’s going on. We love their story, so we jump at…

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Freedom To Think

By | Explainify

What I didn’t realize, when I held a salary position, was the amount of cool people I was missing out on meeting and my true potential. You can become pretty settled as an employee and start to not realize your potential. Stepping out and launching a startup really stretches your brain. You will do so much more when you have more of a vested interest in what you’re working on. That’s better for your clients! It’s unfortunate employers don’t typically grasp that. Instead, they go with the replaceable cog method – whether they think they do or not – and…

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Passion Motivates Us

By | Explainify

You hear the word “passion” used a lot by entrepreneurs. Why is that? This article states that passion is just as important as talent – maybe even more important. We agree with that. There are many talented creatives and marketers, but are they passionate about what they do? Are they passionate enough to market your product effectively? Think about it.

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