Tyson Hunger Relief Animated Video


It’s almost not fair how much fun we get to have.

We work with some incredible brands – who trust us to tell their story in fresh, unexpected new ways.

Tyson Foods had an important story to tell. Since 2000, they’ve donated 100 million pounds of food through partnerships with hunger relief organizations across the US.

But the folks at Tyson weren’t satisfied with a cliche, feel-good video to deliver this news. They’re looking for ways to breathe fresh life into their historic brand.

So they came to us.

The result was this goofy, fun, and ultimately compelling video that helps viewers understand just how much food 100 million pounds really is.

Quick! Try to imagine a gazillion – of anything. It’s tricky, right? After all… it’s not even a real number.

Well, what about 100 million? Still not easy.

So at Tyson Foods, when we reached 100 million pounds of food donated since 2000, with food donated in all 50 states, we knew it was a big milestone.

But we couldn’t help but wonder – how big is it? What does 100 million pounds actually look like?

Turns out – You can look at 100 million pounds a lot of ways.

With 100 million pounds of food, you could feed everyone in 386 college football stadiums for a day…

Or you could populate the entire city of Detroit with your favorite teen heartthrob.

It’s so many Winnebagos lined up, they’d stretch clear across Rhode Island…

And it’s enough pizzas stacked on top of each other to reach the top of Mount Everest 143 and a half times.

100 million pounds is a lot of food.

But whichever way you look at it, it’s a drop in the bucket. The fight against hunger is far from over.

In the US alone, 1 in 6 people still struggle with hunger.

And that’s why we’re committed to donating another 50 million dollars in cash or product through the year 2020.

And it’s why we need your help. Find out how you can get involved at Tyson-hunger-relief dot com.

Animated video production by http://explainify.com