Sparks Social Media Explainer Video

 

We love working with agencies who are doing exciting, innovate things for their clients. But how do you explain your value clearly and engagingly when your offering is not only forward-thinking… but also intangible?

That’s the challenge Sparks faced. An event and brand experience agency, they were looking for a clear, simple way to explain their social media services to existing and potential clients.

The result? A video that’s totally on-brand for Sparks, in a style that we’ve used in several additional videos for their marketing team.

At Sparks, we’re event experts. And we know social media is crucial to your event strategy.

To find out just how crucial, we conducted an in-depth survey exploring the ways your attendees use social media.

We discovered a wealth of insights –

A full 93% of attendees think it’s important for your event to have a social profile…

83% have used social media connected to a professional event…

And believe it or not, professionals cite Facebook as their #1 platform for business.

Armed with many data-driven insights, Sparks has a unique point-of-view about social media.

Social media shouldn’t be an afterthought.

You need a social strategy woven throughout the event –  before, during, and after…

One that creates authentic interest and interactions with your audience – and ultimately delivers real business value.

And while likes, retweets, and views are impressive – they’re just a small part of a larger story.

We focus on the things that matter –

Driving attendance…

Captivating audiences…

Showing off your event to the wider world…

Crowdsourcing great ideas…

And stockpiling content for long-term use…

 

We’re social media experts – and we’d love to share what we’ve learned with you. Check out our report for more remarkable insights!

Animated video production by http://explainify.com