Let’s be honest: a lot of advertising sucks.
Especially online ads. They’re intrusive, obnoxious, and rarely relevant (Viagra ads, am I right?). So, most of us spend our time trying to ignore them – not clicking them.
But PulsePoint is here to change the advertising game. They combine hyper-targeted advertising with uber-helpful branded content to connect incredible brands with the consumers who want to hear from them.
So if you’re a mother-to-be: instead of getting blasted with ads for the new Punisher movie, you might get targeted with useful video content about how to change a diaper. Or, if you’re a twenty-something who spends a lot of time shopping for camping gear online, you might be invited to check out a piece of long-form outdoor journalism sponsored by Patagonia.
Advertising that’s actually useful. Imagine that!
Have you ever tried to have a conversation with friends at a crowded concert? It’s tough, right? They just can’t hear you.
Well, that’s a lot like traditional advertising.
The good news? Digital advertising can be more like an intimate conversation at a coffee shop. A chance to connect – and create moments that matter.
You’ve seen them – Those ads that seem to show up at just the right time. Or those brand stories, articles and videos that are actually interesting… or helpful.
At PulsePoint, we help brands give consumers more of those one-on-one connections… at scale.
Automated ad buying allows brands to deliver ads to the right person, at the right time, in the right place. Our platform goes one step further and applies it not only to display advertising, but to content.
Real-time data delivers meaningful engagements on any device, through any channel – from your social media feeds, to your favorite websites.
Think of us as digital matchmakers. We are bringing the right brands, and the right consumers, together… to create real connections.
We are PulsePoint.
Animated video production by http://explainify.com