Menguin Explainer Video


It’s rare for a brand to be as cool as James Dean.

But then again, Menguin isn’t just any brand. They’re a tuxedo rental site on a mission: Making it easy for men to look suave as hell, without having to go talk to a sleazy salesman. With a clear point of view and tone of voice, this is a brand that knows where it’s going.

So when the folks at Menguin asked us to create a video explaining their uber-convenient online rental process, we knew it had to be special. It had to be helpful, it had to be beautiful… but it also had to be just a bit too cool for school.

With a mix of high-end, textured motion graphics and bold line art, we think we hit this nail right on the head.

So you’re about to rent from Menguin. But how does it work? Simple:

First, build your look. Pick your suit or tux, then customize with all the accessories you can handle.

Next? Get fitted. We’ll ask you for your sizes, and walk you through how to find them.  Then we crunch the numbers using our fit algorithm to double check your measurements using millions of data points.

We’ll ship to you 10-12 days out, so you’ll get your tux about a week before your big event.

If anything doesn’t fit quite right – call us 24/7 and we’ll ship you a FREE replacement right away from one of our 6 distribution centers.

Finally? You wear it. Look great in it. Dance in it, get married in it, make…(pause)…memories in it.

Then toss it back in the box, slap on our prepaid label and send that bad boy back our way.

We’ve done this. thousands of times. flawlessly. So…let’s do it again. This time: for you.

Animated video production by