A video is great. But what’s even better is a fully-formed strategy that integrates video with the rest of your marketing gameplan.
So when M-Fiber came to us for video content about their new line of natural, grain-free pet food fiber, we asked them…
Why stop there?
Instead, we worked with the M-Fiber team to create a full-fledged campaign to drive engagement with their videos – and ultimately, drive more sales. In tandem with their series of animated videos, we developed a series of emails and landing pages driving potential customers to download rich e-books and consume additional video content.
That’s the kind of approach that takes video from being a nice-to-have, and turns it into an integral part of your marketing strategy.
The world of pet food has changed for good.
Your consumers are no longer content to buy just any old bag of kibble – they’re looking for foods made from all-natural, grain-free, non-GMO ingredients to keep their pets happy and healthy.
The problem? Many of these ingredients are too expensive or unsustainable to be reliable alternatives…
Leaving most pet food manufacturers – like you – struggling to balance wholesome ingredients – with great value.
But what if there was a way for you to provide consumers and their pets with healthier options – and actually save costs?
Well, there is.
This is M-Fiber. It’s an all-natural, non-GMO fiber source made from ground miscanthus … an ingredient already used in many pet foods.
It has 3 times the fiber of beet pulp… At a fraction of the unit cost.
Unlike beet pulp, M-Fiber is purposely grown by local farmers right here in the US. And because we’re involved in every stage of production – from planting and harvesting, to manufacturing and shipping – our process is completely traceable, transparent and sustainable.
It’s a reliable ingredient… at a reliable price.
To learn more about how you can fill your products with nourishing, natural fiber – while saving your company money – download our eBook today.
Animated video production by http://explainify.com