Leapfrog Car Buying App Explainer Video


It’s a fact of life: Everyone wants a sleek new car – but no one wants to go to the lot and deal with a sleazy salesman. Which means when it’s time to go car-shopping… you’re gonna have mixed feelings.

But not with Leapfrog! You find,  bid on, and buy the car you want – all online, all before you even set foot on the sales lot. You skip the salesman, and still get the car of your dreams.

Leapfrog had developed a beautiful, bold-lined iconic style and a fresh blue and green color palette for their brand. We wanted to match their look and feel perfectly in our video, and the result is an example of what happens when you put your brand in motion!

Everyone loves buying a new car.

But does anyone really like going lot-to-lot and haggling over price?

It’s time-consuming, confusing…and you’re never really sure you got a fair deal.

Turns out? It’s not a lot of fun for dealers, either.

You probably already know what kind of car you want. Now it’s just a matter of finding it near you – at a fair price. It should be easy, but we all know it isn’t.

With Leapfrog, it is! You can find, bid, and buy your new vehicle online – for free.

Here’s how it works:

Tell us what you’re looking for… And how far you’ll travel to get it.

We’ll show you real inventory from trusted dealerships in your search area…

Including all the pricing data – MSRP, Dealer Costs, incentives and rebates.

Then, bid the price you want to pay. If your offer’s a match – we’ll tell you where to pick up your new ride.

The dealership handles all of the paperwork…

And the car is yours!

Leapfrog is changing car-buying for good.

It’s simple. It’s free. And it’s guaranteed.

Ready to skip the salesman? Select a city – and start looking at new vehicles in your area today.

Animated video production by http://explainify.com