Helix Sleep Explainer Video


We work with a ton of B2B companies. And honestly, we love every minute of it. B2B projects constantly challenge us to find the line between professionalism, engagement, and what makes a good marketing video.

But let’s face it: Nothing beats a fun B2C project.

Helix Sleep is changing the way people buy mattresses, and they let that unconventional attitude shine through in this video. It’s conceptual – relying on shape and motion to tell the story, rather than overly-literal visuals – and it’s all about breaking free from the cookie cutters we’re so often forced into.

You – are you.

Not a clone, not a carbon copy, not fresh off the conveyor belt. You’re… you.

So why is it so hard to buy a mattress that’s right for you?

You’re either in a store with too many confusing options…

Or you get one option online.

But all of us sleep differently. You can’t be categorized into soft, medium, or firm.

You’re an individual, and you deserve to sleep – like yourself.

Welcome to Helix Sleep, where you can find the perfect mattress…

Made from premium materials…

Just for… well? You!

Here’s how it works:

Hop online and answer a few simple questions about your height, weight, sleeping position, and mattress preferences…

And our cutting-edge sleep technology will design the mattress construction that’s perfect for you.

Once you order the mattress, we’ll build it from scratch – right here in the US…

And we’ll deliver it free to your door.

That’s it! You’re ready for an incredible night’s sleep. And another. And another, and… well, you get the idea.

We’ve got mattresses customized for couples…

a 100-night sleep trial with free returns…

A ten-year warranty…

And oh yeah – our mattresses cost waaaaaay less than retail.

More importantly, you’ll be sleeping on a mattress custom-built for you. Which means you’ll sleep better – and you’ll feel better, too.

Get your Helix mattress today – and start sleeping like yourself.

Animated video production by http://explainify.com