As professional storytellers, we have to put ourselves in the minds of marketers, decision makers, and consumers pretty often.
We don’t usually have to get inside the head of a pre-teen.
But when Clean & Clear brought us on to create two animated videos for their in-class middle-school campaign, that’s exactly what we had to do.
We loved working with Clean & Clear. They trusted us to take some big risks, allowing us to think outside the box, tell some fun stories, and even to try our hand at interactive video for the very first time.
The production process unfolded over several months, and we worked in tandem with web-development and copywriting teams. In the end, it all came together in time for launch.
Animated video production by http://explainify.com