Explainer Videos Boost Search Engine Results, Make Conversions And Increase Sales.
That means more for your bottom line. Cha-ching!
So, what is an “explainer video” (also referred to as “explanatory video”)?
A short video that:
- Explains a product or service
- Increases understanding
- Makes people care
- Helps make informed buying decisions
To create an effective explainer video, you have to simplify your message into an easy-to-understand package and cause the viewer to take action.
7 details of a successful explanation video
A 60 second video has about 150 words, so you’ve got to keep it simple. Don’t overcrowd with content – People need time to retain what they’re watching.
2. Priority Given To Script
Your script is the most important part of your explainer video. Don’t rush through this step.
Studies show that if you only stimulate the auditory sense, people remember 10% of what they hear. Stimulate both with audio & visuals and people will remember up to 70%.
3. Contains Little-To-No Jargon
I know you want to sound smart, but you don’t want to sound so complicated that people tune you out. They need to quickly understand what sets you apart. They don’t want to hear about your “transmellation” or “quotient dividing participial seusses”.
4. Addresses the Right Audience
This is common sense, but many people don’t do the research on the target market that the video is for. Know your audience and speak to them more efficiently.
5. Fun to Watch
The quickest way for something to become memorable is through laughter. Something in our brain is activated that makes us much more likely to remember it.
6. Tells a Story
Stories are in our DNA. It’s how we learned growing up and how we connect to new ideas. Use stories to influence decision makers. Don’t get too into the details. Nobody wants to hear about the 26 reasons your product is better.
7. Has a Clear Call To Action
Tell your viewer what you want them to do. Sign up for your newsletter, go to your site, download your app, call you? Make it clear and they’ll likely do as you ask.
What Must Be Included:
Explainer Video Format
Help facilitate empathy and get your viewer to relate to the problem. From the very beginning, show them relevance. If you’re looking to touch their emotions, it must be funny, upsetting, uplifting, or offensive. Whatever emotion, it has to hit hard for them to be able to remember it.
Now that the viewer has a connection with the video, convey your offering as the answer to their problem. Next, you’ll provide a little detail on the benefits.
HOW IT WORKS
Explain why you’re the better option than your competitor. Now that they know you exist, you have to quickly share the top 3 benefits that set your solution apart. This is where you can include more details about your product or service.
Reiterate the fact how you solve the original problem and call forth action such as “Check out our website,” “Click the link,” “sign up today,” etc.
YOUR COMPANY’S STORY HAS THE POWER TO MOTIVATE AND DRIVE PEOPLE TO ACTION. THAT ACTION CAN INCREASE SALES IF YOU DO IT RIGHT.
It’s all in the delivery and knowing the brain science to craft an effective explainer video.
At Explainify, we study that brain science every day and as a recent result our client, CaseComplete, realized a 23% increase in conversions (out of thousands of conversions) and increased sales significantly after placing their Explainify video on their landing page. Read the case study here.