Most of us don't encounter requirements as they pertain to CaseComplete, but for those who are building systems and projects, the headache of requirements management is part of daily life. And until now… there were no good solutions.
In just a few weeks, CaseComplete has seen an increase in conversion rates by 23%. That's huge!
More people are starting to see how CaseComplete is a solution that solves their requirements gathering problems and CaseComplete is seeing a dramatic increase in new customers. Win!
The CaseComplete team had a very good understanding of their business, their competition and their customers. We had some great conversations about the product (that we didn't understand at the time - I love that part!) and developed a story that their customers can easily identify with - managing requirements with 3 different softwares at the same time is a major pain.
Our relationship with CaseComplete throughout the process was beautiful. We were a little limited creatively by their demographic, but we were given a lot of creative freedom and it paid off big. It's always fun working with a company who understands the need for explainer videos and where they fit in the marketing mix. All of these factors led to an even more successful video that will continue to convert happy customers.
Video by http://explainify.com