This is a guest post by Peach, an intern at Tunefruit. He works in content marketing, data analytics and customer relations. He likes dreams, loose fitting slacks, and high-octane dance battles. Peach is no longer afraid of the dark when the light goes out in the refrigerator. You can learn more about Tunefruit here.
On my bucket list, somewhere in between appearing on “Dance Moms” and being blended in to a B-list celebrity’s fruit smoothie, I want to learn mind control.
Believe it or not, there are those who know how to control minds. Using certain techniques, some talented individuals wield incredible powers of persuasion in order to get promoted at work, get a good deal on a used car, or to get to play in the ball pit a Chuck E. Cheese – even though they’re way too old, and came there alone.
Music is a powerful emotional tool. With the right song, you can make a person feel inspired, vulnerable, elated, overwhelmed… You pick the song, you pick the emotion. And in a marketing context, when you decide how your customers and potential customers feel while they’re on your site, watching your videos, you get to decide how they feel about you and your products. That’s huge.
What does this mean? It means you need to pair your excellent videos with some fresh tunes. Lets dig a little deeper into this idea. How exactly can you use music to your advantage?
1. Tell Them What to Feel
As we’ve established, emotion plays a huge role in marketing. If you can direct a customer’s emotion in a certain way, you can more easily influence how they shop.
2. Engage your customers on multiple levels
Your content should be captivating not just to watch, but also to listen to. When you pair music with video, you create a more intense sensory experience with which you’ll more accurately be able to get your point across.
3. Everybody loves music
Since a video with music is better than a video without, and since your customers will prefer a music-supported video, you’re ensuring they’ll stay on your site longer by including music in your videos.
4. Let the music do the talking
Your music choice says a lot about who you are as a company. Are you playful and lighthearted? Are you decisive? Thoughtful? Honest? Use music to tell the world about your company in a way that isn’t possible with text, pictures or video alone.
5. All the cool kids are doing it
Go on Youtube and watch some commercials. Turn on the TV and listen to the ads. Wait a second. Is that… music I hear? Why yes, yes that is music, and lots of it! Every commercial has music in it. Every single one. If you do not include music in your ad, your video will stand out because it will feel like it’s missing something important. You do not want your video to stand out from the rest because it cannot deliver that same level of emotional content. How cold and impersonal would an ad for Zales be without some sappy romantic music?
Ok folks, class dismissed. Hopefully, after reading this article, you’ll start to re-evaluate some decisions you’ve made. Maybe you’ve realized that there are quick and easy ways to make your content pack a bigger emotional punch. Maybe you’ve realized that you’re getting too old for mouse-themed Skee-Ball. But don’t let your newfound wisdom go to your head. It’s just like Uncle Ben said, “With great power comes great responsibility.”
As a reward for reading all of my carefully worded prose, I will now share with you my new favorite video. When this thing goes viral, and all of your friends think they’re cool because they discovered it, you’ll set the record straight. It was I, Peach Tunefruit, who first found this thing. Enjoy.
See Also: Great Voiceover Takes Work