Video Marketing Tips & Best Practices The Hitchhiker's Guide to Video Marketing

Content Roundup – 7/15/16

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Lately we’ve been inspired. We’re inspired by underdogs. And nothing screams underdog like the 1980 USA Olympic Hockey Team. Far from the most dominant or talented team, they outworked every opponent they skated against on their way to a Gold medal.

And at the end of the day, that’s what a lot of business comes down to. You don’t have to be the most talented, and you don’t have to be the most innovative. As the legendary Herb Brooks said, “You think you can win on talent alone? Gentlemen, you don’t have enough talent to win on talent alone.”

But you can commit to being the last man standing. That’s how every great story starts!

AgainSo we’ve compiled some of our favorite content that helps remind us how to be resilient, how to overcome early deficits, and make sure that every underdog has their day. So strap on those skates, read these amazing pieces of content, and give me another rep!

5 Steps to Recovering from Low Landing Page Conversions (Kissmetrics)

Did you know that the USA didn’t actually win the Gold medal against the Soviets? That’s right, it was just the semis! They actually had to come from behind against Finland to win it all. But that was part of what made the USA team so great – their desire and ability to achieve comebacks.

Coming from behind is what optimizing landing page conversions is all about. Your first landing page iteration is rarely the best, and you have to alter your plans at halftime. But with these 5 amazing tips from Kissmetrics, you can be sure that Gold medals are ahead.

There's a problem with your business goals. They're not nearly big enough.

There is a Major Problem With Your Goals (Entrepreneur)

When Herb Brooks told his assistant coach, Lou Nanne, that they were going to beat the best team in the world they told him; “Beat the best team in the world? … Pretty lofty goal, Herb.” Brooks looked at his assistant and simply said “Well, Lou, that’s why I want to pursue it.”

That’s how we need to set goals. Goals weren’t designed so that, somewhere along the way, we could settle for the middle of the pack. So read this article, get inspired, and go home a champion.

brand storytelling tips

3 Brand Storytelling Secrets the Big Guys Don’t Want You to Know (Explainify)

Just because you’re an up and coming underdog doesn’t mean you should treat the big dogs with disdain. After all, they used to be you! But they learned and they’re fierce competitors as well. The USA team committed to beating the Russians at their own game – a systematic playing style and fierce conditioning. Here’s 3 expert-level tips that big brands know about selling their brand that they don’t want you to know.

Resiliency is good for you - and it's something you only get from practicing.

How to Become More Resilient [Infographic] (HubSpot)

Sports and business are often simplistic to predict in that, generally, the more diligent, more resilient thrive over their competitors. Resilience is something practiced – you think the USA team was just lucky enough to come back that many times? So how and why should you practice? This infographic by HubSpot breaks it all down.

Competitor research is vital to your business' success.

How and Why You Must Do Competitive Research (Duct Tape Marketing)

You think ole’ Herb was watching movies in the film room the whole time? No! He studied his players and the other teams with a ferocity and intensity that came to define the entire team. So, what do you really know about your competitors? I mean, what do you really know?

If you can’t come up with some lengthy answers to that question, then it’s time to get in the film room. You’ll be amazed at what insights and opportunities you’ll be able to exploit afterwards.

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