Video Marketing Tips & Best Practices The Hitchhiker's Guide to Video Marketing

Content Roundup – Conversion Rates, CTAs, and Site Speed

Spring is in the air! And that has nothing to do with what we’re talking about – but we’re excited about it anyways.

You know what else we get excited about? Seeing you accomplish your business goals. The best way for you to do that is by increasing conversion rates on your website. To assist you on your merry way, we’ve pulled together some great resources that you can check against your own website.

What do you do well? What do you do poorly? What do you need to test? Go figure out – and then start converting more people!


How Redesigning HubSpot’s Website Doubled Conversion Rates (HubSpot)

Before we really dive in here, we wanted to give you a real-life example of how testing and iterating your website can produce some crazy good results when it comes to conversion rates. That way you don’t just have to take our word for it – because what do we really know after all?

Click here to read the full article!


10 ways web designers can optimize conversion rates in 2017 (Webflow)

Now that you’ve verified what we’re talking about here, how do you go about actually designing your website to increase conversion rates? Easy – keep it simple, stupid!

Click here to read the full article!


Your Digital Marketing Checklist for Effective Call-to-Actions (Explainify)

Ah, the oh-so-important CTA. Who knew so much thought should go into such a little thing? Everything you do on your website comes down to this – getting them to take action. The color, text, location, and overall look of your CTA each contribute to your conversion rate. Choose wisely.

Click here to read the full article!

Collective Bias explainer video helps social influencer agency shorten sales cycle and closes more deals


How to Increase Your E-Commerce Conversion Rate Using Google Analytics (SEJ)

Before you dig in and start making changes and running tests on your website, you might want to spend some time weeding through all the data you have from your website in Google Analytics. By knowing who is coming to your website, what device they visit on, customer behavior, bounce rate, etc. you can fully understand where your focus needs to be to increase your conversion rate.

Click here to read the full article!


6 Reasons Why Website Speed Matters & How Amazon Would Lose $1.6 Billion If It Slowed Down (Bitcatcha)

This one might be something you’ve never thought about when it comes to conversion rate – site speed. You never forget a first impression, right? Well, your site speed is your first impression. Don’t scare people away right off the bat with a slow landing page. Here are 6 reasons your site speed matters for your conversion rate.

Click here to read the full article!


Can’t wait to see you grab more attention from the great wide interwebs with these tips!

 

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