If I asked you who your customers are, what type of answer would you give me? Would you name specific people that you have built a relationship with over the years? Would you go the route of giving statistics and demographics of your typical customer? Or would you shrug?
In order to truly be able to market effectively to your customers, you have to know everything about them. Okay, maybe not everything, but you need to know their personalities in order to take your relationship to the next level.
So you treat it like you are dating your customers. Start asking them questions, spending time with them, even some good old fashioned Facebook stalking – figure out what they like, what other brands they use, what social circles they are in – qualities beyond the surface. I’m talking third date type stuff. Because just like in a relationship, that’s how you know if you are a good fit for each other. And that’s how you can make sure to meet their needs in an effective way.
So after you’ve convinced your customers to go on that third date with you, how do you start putting the information into practice? Well, you create buyer personas. And then you use these buyer personas to tailor your content, ads, messaging, and voice specifically to each segment of your customers. The goal is to give them those butterflies when they think about you!
But don’t just take our word for it – check out these articles that explain more about why you need to create buyer personas, how to go about creating them, and ways to use them to make your marketing more effective.
How Creating Buyer Personas Can Help Your Business (Bright Local)
Not sold that marketing should be so focused? Look, we get it. You want everyone to see your product, because everyone will love it, right? Well, um, maybe. But even if that is the case, in order to market effectively to your customers you need to know them. Like really know them – in a creepy, stalker kind of way. But if you need a little bit more convincing, check out this article on why buyer personas are so important to your marketing strategy.
3 Ways to Make Marketing Personas Work Better for You (Blue Sky ETO)
Since we’ve established that developing buyer personas is like dating your customers, it’s also important to remember that you have to maintain this new relationship in your life in order to make sure it’s healthy. Don’t just assume you know everything about them, and don’t assume they don’t change. To be most effective with your personas, tailor your content to what they will enjoy, and keep up to date with what they are doing to make sure you stay relevant in their lives.
How to Target the Right Audience in 5 Simple Steps (Entrepreneur)
So now that you (hopefully) understand why you need to create buyer personas, how are supposed to actually get the information that you need? Well, like we said – it’s like you’re dating them. Ask lots of questions. Seem interested. Smile. Ask for their number. Okay, maybe it’s slightly different. But the bottom line is, spend time getting to know them through polls and surveys, and then analyze all your current data. You’ll learn everything you need to know without even having to buy them dinner!
5 Ways to Improve Your Social Media Marketing with Psychology (Social Quant)
Sleep through your freshman Psychology class? We were right there with you. But had we known it would be so important to understand as marketers, maybe we would’ve tried a bit harder to stay awake. Don’t worry though – this article breaks down how you can use psychology to improve your marketing. Take your buyer personas and put them to use through social media!
Why Viral Videos Are Ruining Your Video Marketing Strategy (Explainify)
Talk about a marketer’s #lifegoals – scoring a viral video has to be one, am I right? Yes, yes I am. But hold up for a sec…do viral videos really help your overall marketing strategy? Because at the end of the day, you’re saying that it doesn’t matter who you reach, as long as you reach tons of them. And if we’ve taught you anything today – and please tell us we have, it makes us feel good – then you know it’s all about tailoring your marketing efforts specifically to your buyer personas. So check out this article to see why you might should rethink those #lifegoals.
Bottom line is, don’t just try to reach anyone and everyone through your marketing. Know who your customers are, learn more about them, and tailor your entire strategy around reaching those people in the most effective way possible. Now get out there and make your customers giddy!