I’m sure you’ve heard the phrase, “there is nothing new under the sun,” right? Sometimes marketing can feel that way – everything has been done before. There is no unique way to reach your audience. But not so fast, my friend!
Just because something has been done before doesn’t mean you can’t use it in your own unique way to engage the most important people in your company’s life – your customers!
News flash – people don’t like being marketed to. They don’t trust it. In fact, a recent study by the McCarthy Group shows that 84% of millennials don’t trust traditional advertising.
So that’s why we have to reach them in ways that surprise them – in a good way, of course. The trick is to entertain them! Because when someone is being entertained, they stop feeling marketed to and they start feeling like they’re talking to someone they trust.
Whether they are reading something funny, watching a video that is teaching them something valuable, or playing a game on your website – show them your personality. Build that relationship with them, so that when you finally want to tell them about your product or service, they trust you!
But hey, I’ll get out of your way and let you start tackling this on your own! So check out these articles and hopefully you’ll leave with some ideas of unexpected ways to surprise and delight your audience.
The Easiest Way to Make Your Website Addictively Engaging (Thrive Themes)
If you’re looking for new ways to generate leads, let me introduce you to one of the easiest ways to keep your audience addicted to your website – the quiz. It provides you the perfect opportunity to gather valuable information about your customers, while also giving them a way to have fun on your website. Ask for their email and boom – it’s a win-win.
And quizzes aren’t just for B2C companies either. This puppy can be used effectively by B2B companies who have a long sales cycle to help prospects find their perfect solution before they’ve even gotten on phone call with a salesperson! That sound of crying you hear? That’s your sales team crying sweet tears of joy because now they have insight into these leads they have to follow-up with.
Tips for Using Branded Games as Part of a Marketing Strategy (LinkedIn)
If your audience is having fun, then they will stay engaged on your website for much longer than if you are just hard-selling them your product. That’s why branded games have increased in popularity over the last few years. Build a fun game, and your audience will stay engaged and share their results, allowing you to potentially reach an entirely untapped market.
Animated Videos for Business: How Cartoons Give You a Competitive Edge (Explainify)
Don’t think characters like Scooby Doo and Bugs Bunny can help your business? Well…okay, you’re probably right. But that doesn’t mean animated videos can’t. Not only can animated videos help you explain a complicated business model in a simple way, but they are entertaining too! Don’t be afraid to show a little personality in your marketing.
Building Brand Loyalty Through Surprise and Delight (Social Media Today)
Who doesn’t love a good surprise? That’s right, nobody! If you want your customers to keep coming back, if you want them to become a loyal customer, then do something out of the box. Surprise them! Send them a free sticker in the mail. Write them a handwritten note. Turns out that, you know, actually caring about your customers on a personal level is a good thing?
The Doritos Marketing Strategy That Went Down in Super Bowl History (Yot Po)
Ah, the one time a year that people actually enjoy advertising. Yes, every marketer’s favorite day of the year – the Super Bowl. And Doritos has mastered the art of the Super Bowl commercial. I mean, c’mon, that goat is funnier than I’ll ever be!
But at the end of the day, they simply realized that their own customers know how to speak to their customers better than anybody. Don’t be afraid to leverage your audience to find your voice!
So go on, start changing the world – one unexpected marketing tactic at a time. One great way to do this is to implement delightful and engaging videos throughout your entire marketing funnel. If you’re interested in that then…