Category Archives: Explainify

Content Roundup – 2017 Marketing Predictions Edition

There are two kinds of people in the world: Those who look forward, and those who would rather look back.

If you’re a digital marketer, odds are you’re a dyed-in-the-wool forward-looker. You’re constantly on the alert for what’s new and what’s next, the trends that will give you an edge over your competition and help you gain a greater share of your audience’s attention. It’s this drive to move forward that makes you a really really ridiculously good marketer.

But in all this hustle toward the next big thing, it’s important that we don’t forget to look back. The past has so much to teach us! Not only can we draw inspiration from what’s worked before, we can also learn what doesn’t work – and avoid those mistakes in our own marketing efforts.

So before you get swept up in the excitement and promise of your 2017 initiatives, take a few minutes to check out the content below. You’ll find some incredible articles that will help you get a jump on 2017’s marketing and technology trends – alongside content that highlights the best 2016 had to offer.

explainify content roundup - 2017 marketing predictions

This first post is a 2017 prediction powerhouse. SnapApp collected the thoughts of a whopping 73 experts – including content marketing royalty like Joe Pulizzi and Sujan Patel – who offer their take on where digital marketing is headed over the next 12 months.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017 (SnapApp)


73 experts’ worth of predictions not enough for you? We’ve got you covered. In this next post, the CEO of Smart Insights identifies 14 digital marketing “megatrends” that you need to be prepared for this year.

Digital Marketing Trends for 2017 (Smart Insights)


It’s been estimated that nearly 3 million blog posts are published every single day. But while you won’t want for new content in 2017, that doesn’t mean you should forget the marketing wisdom that’s come before. Here, Jay Baer remembers some of his favorite blog posts from 2016. We’re humbled and honored to have one of our posts included among them!

Your 10 Favorite Blog Posts in 2016 (Convince and Convert)

 

Explainify Case Study - Video Marketing


Of course, it’s not just existing strategies, tactics, and channels that will change next year. New technologies are constantly changing what’s possible in digital marketing. The businesses who understand that – and do something about it – will be unstoppable.

Technology trends that will transform content marketing in 2017 (The Next Web)


We wanted to finish this roundup with one of our favorite posts to write every year. We stand by our own animation chops, but we know that there are some truly phenomenal production houses out there – and we respect the hell out of them. So here it is: Our homage to animation, and our celebration of the best business videos to come out of 2016.

The Best Explainer Video of 2016: Our Top Picks (Explainify)


Well, it’s time for this DeLorean ride to come to an end. Now get out there and show 2017 how it’s done!

CaseComplete is just one of many clients we've helped succeed! See how we helped them increase lead conversions by over 20%!

The Best Explainer Video of 2016: Our Top Picks

2016 was a crazy year, but you made it through! Odds are, you’re already looking forward to January and the chance to start fresh.

But let’s be honest: 2016 wasn’t all bad. In fact, there’s more than enough to celebrate, especially in the world of video marketing!

As we looked back over the year in animation, we realized that this year has seen some of the most beautiful explainer videos produced to date. So, to end the year strong, we put together a list of our 10 favorite explainer videos made this year. They’re beautiful, they’re creative, and they bring a new level of artistry to the marketing game.

Excited yet? Here we go!

  1. What If: Innovation Florida (Oliver Sin)

This video is proof that explainer videos aren’t just for business anymore. Any organization with a story tell can tap into the power of gorgeous visuals and great storytelling. Like the government nonprofit Innovation Florida. In this video, they use beautiful animation to cast a compelling vision for the future of their state.

  1. Postly (Untime Studio)

Sometimes, animation makes you feel things. And this year, Postly gets the award for the most feels. Lifelike characters and elegant motion bring this sweet story to life. Besides, who doesn’t love a sweet little grandma?

  1. Demo Duck: Video for Any Mission (Demo Duck)

We’ve got some great friends in the explainer video space, and the folks at Demo Duck are some of our favorite. One thing we love about them is that they’re not afraid to get a little quirky – like in their new homepage video. They blend an awesome variety of animation styles with a fun and unexpected musical number. Try not to get it stuck in your head!

  1. Wine Country Gift Baskets (VeracityColab)

Speaking of friends in the video marketing world – when it comes to VeracityColab, we’re total fanboys. And this video’s no different. Veracity puts a new spin on customer testimonials. Along with professionally recorded customer stories, Veracity uses animation to create a elegant collage of inspiring scenes. Plus, their use of perspective and focus is unforgettable.

  1. IRIS (ThinkMojo, Inc.)

This is just a great explainer video, plain and simple. Soft colors, whimsical visuals, and crystal clear messaging combine in this video to make the future of investing seem that much brighter.

  1. Panasonic LinkRay (Explainify)

We’re not here to brag, but we had to share this one. Panasonic trusted us to tell a powerful story about their forthcoming LinkRay LED technology, and they love the results! We hope you do, too.

  1. TraQtion (Zublime)

There’s no law written in stone that says B2B videos have to be boring. In fact, we think they shouldn’t be! Apparently, the folks at TraQtion agree. With a script that features words like “super done” and “eeks” – and a character who does ninja moves – this is one B2B video that isn’t buttoned up.

  1. Quadro (ILLO)

We love minimal design, and this explainer video from Quadro definitely qualifies. There’s never more than a graphic or two on screen at any given time, and they don’t even use full hands to show people typing on keyboards – just fingers. And it totally works!

  1. PrescribeWellness (The Furrow)

The greatest thing about animation is its power to delight. The Furrow gets that. They made a series of short explainer videos for PrescribeWellness, and delight doesn’t even begin to describe them. With characters you can’t help but connect with, transitions that will blow your mind, and a subtle narrative running through the video, this one’s easily one of the year’s best.

  1. Slack: Work, SImplified (Giant Ant)

Maybe it’s not surprising that an explainer video for Slack grabbed our number one slot this year. After all, they’ve released incredible video on top of incredible video – from computer-generated animals in business casual to conceptual motion graphics. Well, this video from Giant Ant deserves a spot among the best of them.

CaseComplete is just one of many clients we've helped succeed! See how we helped them increase lead conversions by over 20%!

Content Roundup – Brand Positioning Edition

Jeff Bezos once was quoted as saying; “Your brand is what other people say about you when you’re not in the room.” Right up front this means a couple things about brand positioning:

  1. Your brand needs to be worth talking about.
  2. Your brand needs to make an emotional connection with consumers.

Why do I say you need to build an emotional connection? Because fMRI neuro-imagery studies have repeatedly shown that consumers primarily use emotions when evaluating brands.

Yes, you need an amazing product. Yes, your sales process should kick butt. But if you’re not leveraging emotions, then you’re just missing out. In the Spirit of Christmas, let’s look at a brand that does this better than anyone:

I don’t care if you prefer Pepsi over Coke, or don’t even like caffeinated beverages at all. At the end of this video, you’re cheering for all things Coke. They didn’t say a single word and they didn’t even make their product the feature of the video. Instead, they made you feel connected, warm, and joyous and, you know what, I really want to buy a Coke right now.

So is your brand ready to evoke a strong emotion when encountered? If not, you should really check out the content below to get a head start on making your brand outstanding.

explainify content roundup - brand positioning

First thing is first when creating a brand that fills people with wonder: You’ve got to document what you’re brand is all about. So let this phenomenal blog post walk you through that process.

A Brand Positioning Statement That Will Make an Impression (Envision)


What if I don’t even know what my brand should stand for? Well, that’s a great question you’re asking! In general, there’s about 5 positions your brand can come from. So figure out which one best fits your company.

Hint: no matter what you end up picking, make sure that your brand does not – I repeat, does not – become “me” focused. Even if your product is the distinguishing part of your brand, all attention needs to be placed on how it solves problems for a potential customer.

5 Brand Positioning Models (Branding Strategy Insider)


Think you’re going to make a strong emotional connection without video? Might want to rethink your strategy on that one.

Coca-Cola is one of the kings of making branding videos, and they’re naturally an inspiration. But unless you’ve got the budget of Coke, Budweiser, your live videos could end up looking like a local commercial. Nobody wants that.

So why not purchase a premium animated video for a reasonable price tag that will drive connections that customers simply won’t be able to ignore!

Why Animated Marketing Videos Are the Key to Better Brand Positioning (Explainify)

Explainify Case Study - Video Marketing


Not sure how to keep yourself from being just another cookie-cutter brand that adds to all the existing noise in this world? Get the creative juices flowing with the ideas listed in this article.

How To Stand Out In A Crowd With Creative Marketing Ideas (CoSchedule)


To finish this blog post, let’s give you a real life example of a brand that is bringing their brand to life in delightful and meaningful ways – and changing the world in the process! Airbnb is creative, thoughtful, and value-driven in their brand’s purpose. So step inside this mini case study to be inspired that even a small brand can start a world changing movement.

Airbnb Nails the Brand Experience Marketing Better Than the Rest (Beloved Brands)


Coca-Cola doesn’t have a monopoly on connecting with consumers. Learn lessons from them and then learn that you have the advantage of probably being smaller and more agile than they are, which lets you be very specific with your targeting and connecting with key moments in a buying process.

So get out there and make meaningful moments that connect your brand to the world around it!

CaseComplete is just one of many clients we've helped succeed! See how we helped them increase lead conversions by over 20%!

3 Common Brand Storytelling Myths (and 3 Ways to Correct Them)

Storytelling has been around just about as long as there have been humans. Brand storytelling may have become popular over the last few years, but using words to paint pictures of characters, places and events is nothing new – and it certainly isn’t a fad. Neither is harnessing the power of story to build a loyal following for your business.

That’s a good thing, because the company that can tell an epic story will grow faster, last longer, and build an audience of brand advocates.

Since storytelling is such a hot topic, there’s naturally a lot of noise surrounding it. And there are some serious misconceptions out there that have founders and executives wondering if they are telling a story that lasts – or just “doing marketing.”

brand storytellingIn this post, you’ll learn three of the biggest storytelling myths plaguing the business world – and what you can do to correct them.

Myth #1: Your Product or Service is Your Brand

No pulling punches here.

The truth is this: even if you only have one product, it’s NOT what makes your brand. There’s no doubt that the things you sell are an integral part of your brand message, but it’s not the whole picture. Your story goes beyond the stuff that you sell to the vision of the world that you’re inviting your customers into.

Everything from the marketing materials you put out to the onboarding and post-purchase care you provide to your customers are a part of your story.

Walmart has hundreds of brands, store chains with different names, and services that you probably don’t know about. But that isn’t the first thing that pops into your mind when you think about Walmart.

Instead, you’re more likely to think “low prices” – or maybe if you’re feeling less charitable, “cheap.” This brand was built on being the place for reasonably priced bulk goods.

That’s their story, and the heroes of their story are the customers that “save money and live better.” It’s not about selling individual products; it’s about selling a philosophy of life – helping consumers provide their families with good things at a lower cost.

What’s the message you’re conveying?

Make It Better: Don’t just let your products do the talking. Tell a story about the world you’re your customers want to be a part of. Then, tell everyone, at every stage of your funnel, the story of your business. Otherwise, you run the risk of limiting your brand’s meaningfulness in their minds.

Misconception #2: Brand Storytelling Takes Too Much Money

Telling your story is a holistic strategy, one that takes a concerted effort to use video, design, messaging and branding

Yes, there are costs associated with developing great branding and telling an incredible story. But it doesn’t take celebrity sponsorships and space travel to get people to feel a certain way about your company.

This myth comes from a place fear —which, believe it or not, is a good thing.

One of the many reasons your company is successful is because you know how to manage resources like a champ. You focus on marketing when necessary, but you also know when it’s time to just get on the phone and close some deals.

That said, if you’re thinking about brand storytelling as an endless money pit and not something that can be calculated, that thinking needs to change. You simply have to apply the same discretion to creating a plan and spending on things that are proven to make an impact on your brand image.

Just be careful. You may be wary of overspending, but underspending by using cheap contractors and services can end up costing you more than you think.

Make It Better: If you attack brand storytelling with the same level of intensity and mindset as other elements of your successful business, you’ll end up with your feet on the ground. Set a budget and avoid “cheap”, because cheap content tells a story of its own about your brand – just one that you probably don’t want to tell.

Misconception #3: You Don’t Have to Change

Right now, content marketing – especially video marketing – is the best means of conveying your story. However, it hasn’t always been that way, and with developments like virtual reality and other tech on the rise, it’s likely to evolve further. And that’s ok.

You think Coca-Cola regrets paying to paint their logo on the side of silos and barns?

No way! But it’s also not a huge part of their marketing budget these days.

Just having a blog isn’t going to tell your story as effectively as in the past. You have to increase your efforts and try new things in order to make sure brand awareness is increasing and being told the way you desire.

Ultimately, though, it’s not about the vehicles that tell your story, it’s about the story itself. Can yours stand the test of time?

Make It Better: Do your research, do what’s time-tested and effective, but make sure you’re experimenting and trying out new, unconventional ways to tell your story.

One of those effective vehicles are explainer videos. That’s our product, but our story is being mad-scientist level crazy about telling stories. If you want to speak with us about the best way to tell your story, get in touch.

 

 

 

 

Content Roundup – Build Your Dream Sales Team!

It’s almost 2017. That’s a crazy thought. How did your year go for you? Better than expected? About where you hoped? Maybe you had a bit of rough year (thanks, election cycle year!).

But you’re still here. You’re still in the ring standing. That’s more than some of your competitors can say. So now you know you’re a fighter, but how are you going to become a champion, a contender next year?

One big way to do that is to make your sales team into the dream team they were always meant to be! To help facilitate that, we’ve compiled some ways you might start transforming them into the next Michael Jordan, Larry Bird, and Karl Malone of sales.

So what are you waiting for? Get reading because some of these ideas are things you can start brainstorming and pushing into your team’s culture today!

ECR_Image_02

With the amount of information and options available to people these days, people are skeptical of grand claims and emotional pleas. That doesn’t mean you need to stop telling people you’re awesome – because you are – or tapping into emotional desires of your consumers.

What it does mean is that at some point in your sales process, you have to prove what you’ve said. Otherwise, you just leave people wanting more, and that is most definitely not a good thing. These 6 persuasive tips can help you turn that emotionally distraught customer into a content customer. Now that’s powerful.

Hint: If you think that the fact case studies are listed in here is boring, we challenge you to figure out how many case studies you have and if they meet your customer’s needs.

Prove It! 6 Persuasive Techniques for Making the Sale (Copybogger)


So above we listed some of the obvious ways you can persuade your buyers with content. But there are some not-so-obvious ways that you can transform your sales team into content savants.

Equipping your sales team as content experts can pay huge dividends and provide that extra boost to hit and surpass those ambitious sales goals you’re stretching for! Read more for some ways to make this a reality.

5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals (CMI)


 

selling to a sales team and buying groups is still easy

The above article mentioned a really key fact – buying teams are huge these days! You could end up selling to not 1 person – but 7. That’s a daunting proposition.

But don’t worry, this doesn’t need to slow down your sales processes and goals. These 3 helpful tips can keep you on track to selling to any number of people, and by the time you get good at it you’ll realize that working with teams makes the end results a more robust and beneficial thing for both your company and theirs.

3 Sure-Fire Ways to Close More Deals with Buying Groups (Explainify)


One of the tips above is to learn how to win someone on the buying team to your side. To do this, you have to be willing to go the extra mile. What does that look like? Well, one fantastic place to do this is on social media by providing amazing sales support. Here’s 7 tips on how you can take your social presence from just a content posting outlet to a sales generating machine!

7 Tips for Improving Online Sales Using Social Media (Social Media Examiner)


Odds are, if you’re like our sales team used to be or like many sales teams are, you end up guessing a lot of things. Or going with your gut. Or picking the idea that most people support.

Stop it!

The best way to move forward as a sales team is to be extremely analytical as a unit. Sure, you want to personalize and not treat people as numbers. But there’s still economies of scale to consider here and you can leverage these 4 methods to make your sales team into a confident decision-making unit.

4 Ways Analytics Provide New Sales Insights (Salesforce)


So now you know! As you end the year strong and enter into 2017, what will you do to make your sales team, process, and interactions more robust, more precise, and more powerful? We look forward to finding out!

Free e-book helps you cut the crap and close more deals!

5 Undeniable Reasons Your Business Needs an Animated Video

Animated videos aren’t just for startups. In the past few years, there’s been a considerable rise in the popularity of animation for business. A wide range of companies – from Chipotle, to Spotify, to Groupon – are using animated video to promote their products and services in fresh and entertaining ways.

animated videoWe’re willing to bet that you’ve taken notice of these concise but highly entertaining marketing tools. How could you miss them? They’re everywhere! And for good reason, too.

If you’ve been thinking about including animated video as part of your brand strategy, but haven’t yet – it’s time to make your move. Here are 5 very good reasons you should make an animated explainer video immediately:

1. Animated Video is A Tractor Beam for Eyeballs

When you make an animated movie, there are no limits to what you can create. Your imagination is your only limiting factor. It’s this freedom and creativity that makes animation so engaging.

When you’re watching an animated film (like an explainer video), your sense of reality is suspended. You’re taken into another time and place that may resemble our world, but it’s an entirely new creation.

That’s the beauty of animated video. You can create a world that’s all your own.

And just think – consumers can associate this visual creation with your company and its products. When you decide to make an animated video, you and your team get to choose everything from the color scheme and animation style to music and characters. It’s all up to you.

Whatever vision you have for your brand, you can bring it to life in an animated video.

2. Animated Video is Easy to Understand

An animated explainer video is the perfect tool to provide information in a clear and concise manner.

This is especially true if you need to explain particularly difficult concepts. If your marketing team just uses complex statistical information posted on your site to try and woo customers, they might be headed for failure. Seriously, just try to explain advanced functionality using live action!

Very few customers will sit and wrestle through complex, unclear information in order to make a decision. If the information on your website is too technical, customers might struggle to understand what it means. It’s very easy for customers to misunderstand your brand and what it offers.

That’s the beauty of animated video.

Whatever information you need to present can be simplified. You don’t have to load your animated video with tons of statistics to get your point across. Just choose a couple of graphs to include and these will be clearly explained by the accompanying narration.

The clearer and more concise your message is, the more customers you’ll attract.

3. Animated Video Is Universal

Animated movies are not just for young children. Just ask all the grown-ups who bawled their eyes out during the first ten minutes of Pixar’s Up. People of all ages enjoy animation. So when you create an animated video to reach out to and engage customers, you can appeal to a broad range of people.

That’s because great animated video tells a compelling story – and stories are universal. We all love connecting to characters and following their adventures.

Your animated video is like a (very) short movie. You can tell consumers the story of your company, introduce your brand, and explain the products you offer. This will help to build a connection between you and your customers. They will identify with your company more easily and develop brand loyalty if they are engaged in your story and see themselves as a part of it.

4. Animated Video Can Keep Up with Your Company Growth and Changes

Another excellent reason to make an animated video is that it’s easy to make changes.

Let’s say you update the packaging of your product. If you have a live-action video, then you’ll either need to create an entirely new video – or you’ll have to reshoot and insert the new scenes.

If you choose the former, you’ll be spending quite a bit of money. If you choose the latter, your video will probably end up looking choppy and uneven, which will be distracting to the audience.

With an animated video, it’s a lot easier to make updates down the road if necessary. If your packaging, pricing, or messaging changes then you can edit the film to match the style of the existing video, saving you time and money.

5. Animated Video Gets Results

Did you know including an animated video on your company website will help you to rank higher in search engine results? How does this happen?

The way Google and other search engines work is they place an emphasis on those sites that people spend the most time on. If someone comes to your site and then leaves within a minute or two, you’re not going to rank as high as the company that gets people to stick around.

When you have an animated video on your site, people are more likely to become engaged and spend some time on your site. Not only that, but you’ll likely experience an increase in your conversion rates to boot.

Key Stat:  A recent study discovered that 85% of people are more likely to buy a product after seeing an explainer video about it.

Your professional animated video is a great investment that will pay off in higher site rankings, improved conversion rates, and more sales.

Take the Next Step

There are a lot of compelling reasons why your company should make an animated video.

They not only engage your audience and include consumers in your company’s narrative, they also help to explain your product and lead to better site visibility and increased sales.

With all of these good reasons before you, why wait a day longer? Contact Explainify to get started on your animated video today.

Why Animated Marketing Videos Are the Key to Better Brand Positioning

We all know that image matters. The success of a company is highly dependent upon the way consumers view their brand. That’s why companies are continually striving to carve out their own niche in the market and create an impression in the minds of consumers that’s both positive and totally unique.

And while creating a brand identity and establishing your brand positioning is a game of inches and yards, the result of day-in, day-out engagement with potential customers, there are times when you can really solidify your positioning in the minds of your audience.

animated marketing videos

For example, if you are releasing a new product, or you totally revamped your website, then you should use this opportunity to set your company and your brand apart from the competition.

One excellent way to do this is though animated marketing videos.

The popularity of these videos has skyrocketed in the past few years, thanks in part to Google’s algorithm for ranking websites. Google places a strong emphasis on how long people stay on any given site. And ompanies who use animated marketing videos find that consumers become engaged with the content and spend more time on their site. If you want to get your message out to the masses and establish your brand positioning, we recommend creating an animated explainer video.

Here are three ways animated marketing videos can help establish your brand positioning:

1.   Animated Marketing Videos are (Should Be) Custom-Branded

When making an animated video, you start with a completely blank slate. Unlike live-action videos, animation’s only limiting factor is your imagination.

Through animated marketing videos, you can create your own unique brand image that will make a lasting impression on potential customers. You and your team get to determine every aspect of the video, including:

  • Content
  • Animation style
  • Color scheme
  • Choice of music
  • Character persona
  • Style of narration

You have creative control. This is vitally important because every aspect of the video is another opportunity to communicate your vision to the public. Everything from the music to the color scheme will impress an image into the consumer’s mind.

When you are creating a style for an animated marketing video, you need to make one that matches your brand. After all, this is a chance to bring your brand to life. In a live-action video, the most you can do is show a logo, or feature someone wearing your brand colors. But with animation, everything connects to your brand.

Color palette, line weight, fonts, character style. In can all look and feel specifically like your brand.

For example, take a look at the video we created for Helix Sleep:

It’s the perfect extension of their brand guidelines. And because of that, the video fits the rest of their brand materials like a glove.

2.   Animated Marketing Videos Tell Great Stories

Brand storytelling” is the latest buzzword among businesses these days, and for good reason. Storytelling isn’t just a marketing trend – it’s a way for companies to communicate their values and vision in an authentic and personable way.

Stories are compelling and universal. They grip us and don’t let go. Through stories, we relate to the characters and become invested in the them and their experiences. Who hasn’t stayed up late binge-watching a TV show or reading a book because you HAVE TO find out what happens?

We’ve all done it, thanks to the power of storytelling.

So what does this have to do with marketing your brand? Well, if you want customers to connect to your brand, use the power of stories. With animated marketing videos, you can relay your company’s story clearly and concisely using a highly entertaining format.

For example, you can use animated marketing videos to tell the story of your customers. Through delightful motion and color, you can show your audience that you understand their struggles, you identify with their pain points, and together – you’re going to help them reach their goals.

3.   Animated Marketing Videos Are Easy to Access and Share

Marketing strategies have changed significantly in the past couple of decades. Companies used to be concerned with having an eye-catching print ad or a memorable TV commercial. These days, companies know that the best way to reach consumers is to go online.

In a lot of ways, the Internet has improved relations between companies and their customers. In the past, marketing was a one-way street where companies spoke directly to the consumer, but the consumer had no real say.

Now it’s more like a conversation. Consumers like having access to businesses through websites and social media. If someone has a compliment or complaint, they can take it directly to source.

This means when you’re trying to establish your brand positioning, you need to offer content that is available online and easy to share.

TV commercials simply don’t cut it anymore. There are many people today who forego having a television and choose Netflix, YouTube, Hulu, and Apple TV for entertainment instead.

Consumers are online and that’s where your content needs to be.

When you put animated marketing videos on your site, it’s not only easy for people to access them, it’s also easy to share them with others. Companies like Chipotle have seen their animated marketing videos go viral.

The easier your content is to access and share, the more customers you can draw in.

Get In On the Action

Video is the ideal medium to inform, engage, and entertain prospective customers. If your company is looking to create a lasting impression on consumers, now is the time to get in on the action – contact Explainify today and soon you’ll have an extraordinary marketing tool to help establish your brand.

CaseComplete is just one of many clients we've helped succeed! See how we helped them increase lead conversions by over 20%!

Content Roundup – Build Emotional Connection

This week we’re talking a lot about storytelling. 92% of consumers demand that you tell stories because it taps into their emotional pathways in the brain and creates more persuasive arguments.

Now we want to offer a disclaimer here. Pretty much any of these tactics can be manipulated to “con” people into buying from you. You might even make quite a bit of money off of it… for a bit.

But we do not endorse using these as manipulative tactics. These are tools to help you build bridges. When you do that, you may not make a quick dollar, but you will start to create long-term, sustainable customer relationships. We think that’s way cooler – and in the long run, you’ll make more money!

So now that we’ve said that, what are these tools? Scroll on down and find out, you silly goose!

ECR_Image_02

Sure, maybe you know all the tactics for engaging people. But do you know why they work? You should, because knowing why is the difference between just copying tactics, and crafting tailored campaigns perfectly suited for your audience. So listen while you get some work done and start understanding why.

[Podcast] Understanding the Brain Science Behind Effective Persuasion (Copyblogger)


So people react to stories because those stories evoke emotions, right? But what exactly is the science behind emotion? Well, there’s 4 key elements to emotional engagement, and they all work together. Once you understand how design, color, images, and branding play nicely with one another, you’ll be able to harness them to create meaningful connections between you and consumers.

The Art and Science of Emotional Engagement (CMI)


brand storytelling

Most the time, you’re in control of your brand and its perception. But sometimes, things gets away from you and you start getting bad press. That’s okay – you’re human (at least, we hope you are!) When that happens, how do you control the damage? These 3 tips can keep a small stumble from becoming a runaway train straight to disaster town.

3 Ways to Beat Bad PR with Better Brand Storytelling (Explainify)


Now that you’ve learned all these cool scientific tips on storytelling, where do you start telling your story? Well, there’s no right answer for every company. But social is a go-to location for building thriving communities for a reason. If you want to get started with that, try 1 or 7 of these tactics!

7 Ways Brands Connect With Social Media Messaging (Duct Tape Marketing)


In our digital world, it’s important to remember that there is a real world going on with real problems. When those occur, we have extraordinary opportunities to do amazing things on a local and personal level. Yeah, it’s great we can schedule social posts, automate email workflows, and so much more. But look up from your computer, go find a window, and look outside. That world you see needs empathy – how could your brand provide it?

Local Empathy: The New Tool in Your Brand’s Emergency Kit (SEO Moz)


Now get out there and build bridges. If you build them right, people will naturally want to walk across to see what you’re about. And that’s the beginning of making sales look easy without sacrificing your integrity.

CaseComplete is just one of many clients we've helped succeed! See how we helped them increase lead conversions by over 20%!

Worried About Explainer Video Cost? Here’s Why You Shouldn’t Be

When we started Explainify 5 years ago, we were just one of a small handful of explainer video companies out there. Since then, explainers have exploded in popularity.

And for good reason! Putting an explainer video on your website engages visitors, keeps them on your page longer, and improves conversion rates.

But along with the growth in explainer video popularity has come hundreds – scratch that, thousands – of production houses, many of whom claim they can make a great video for as little as a few hundred dollars.

explainer video cost

Which means, more and more, sales conversations become focused on explainer video cost. And that’s dangerous. Because when you start thinking about cost over quality, or clarity, or effectiveness, you’re thinking about video as a commodity – rather than a powerful marketing tool.

If you’re looking for a video partner, you’ve got to move beyond simply thinking about explainer video cost. After all, an inexpensive video can do more damage to your company’s image than not having one at all.

But if you’re not supposed to make a decision based on explainer video cost, what factors should you consider? Well, we’re glad you asked! We’ve got four.

  1. An Amazing Script

A great script is by far the most important part of your video.

It’s the foundation that your entire explainer video is built upon. The whole point of an explainer is to create crystal clarity around your unique value in an engaging video format. So if you have a video with high-quality animation and production value but the script is lacking – you’ll be unable to engage your audience any more effectively.

You may be tempted to have someone write the script in-house, or hire a freelancer to try and save money on your explainer video cost. That would be a mistake. Any video producer worth its salt has writers on staff who are specifically trained to write copy that will captivates audiences. Plus, they’ll have a clear-eyed outsider’s perspective that will allow them see the big picture of what makes your company truly special. When you’re in your business all day, every day, it can be hard not to get lost in the weeds.

You need a carefully crafted script that will clearly explain your product, persuade customers that they need it, and issue a compelling call to action. Low-cost companies just can’t give you that.

  1. An Amazing Team

If you work with a low-budget company, you’ll get an animator and maybe a project manager on your account team – and more often than not, those two roles will be filled by the same person! That’s it. Their only goal is to get you a video. And without some additional input on the backend, there’s not way to make sure the video they’re making is delivering the right message in the right way.

But if you choose to work with a truly great video agency, you’ll have so many other experts contributing to the final product.

Sure, you’ll get that animator and a PM, but you’ll also get access to a team of copywriters, art directors, and strategists who are working together to make sure your video’s messaging, positioning, and creative direction will move your viewers to action.

And in the end, you’ll get a video that’s perfectly branded, perfectly positioned, and perfectly produced.

Which is what takes video from being a commodity, and transforms it into a piece of your marketing arsenal.

  1. Amazing Visuals

Maybe you’re looking at a low-cost production company’s website, and you’re thinking, “I mean, the animation isn’t that bad.”

But all you have to do is look at videos from a really great production agency – like what you’ll find on (dare we say it?) our own portfolio – to realize that there really is a big difference between good video and bad.

Now, there’s nothing wrong with simple animation. There are plenty of reasons why you shouldn’t overwhelm your viewers with too many bells or whistles, and maybe agency-level motion graphics aren’t really right for your brand.

We’re not talking about that. We’re talking about video that looks cheap. You know, stick-figure characters, clunky animation, voiceover that sounds like it was recorded in a closet…

Stay away from those videos! While a lower explainer video cost might sound appealing on the front end, skimping on quality can actually do serious damage to your brand in the long run.

  1. Amazing Results

So you’ve found a world-class video production team who knows how to write a great script – and pair it with gorgeous visuals. What more could you ask for?

Not so fast.

See, video is definitely a work of art – but it’s also a marketing tool. And in order for it to be worth your investment, you need to know that your video content is going to get you results.

We’ve helped clients increase conversions, boost click-through rates, and shorten their sales cycle. And many of our favorite video companies out there boast similar results.

But it can’t happen without the deep research, thoughtful strategy, and ongoing support that a truly great company can provide.

When you have the potential to achieve serious results, explainer video cost doesn’t seem so important.

Explainer Videos Are an Investment

A video is only as good as the team who helps you create it. If you try to cut explainer video cost, you’re only hurting your own business.

Consumers are savvy— they know shoddy work when they see it. If your video is something that’s just been pieced together, it’s not going to engage your audience and it most certainly will not inspire them to buy your product.

The money that you put into the creation of a professional explainer video is an investment. And it’s an investment that will pay dividends if you make the effort to create a video that’s professional, high-quality, and compelling. Where you skimp on budget, you’re also going to lose out on quality and, ultimately, a higher potential return.

3 Things Your Agency MUST Ask Before Choosing a Video Marketing Partner

As an agency, it’s your job to help your clients get their market their brand effectively by any means necessary. And while you may not handle 100% of creative production in-house, at the end of the day your firm does have to answer to those brands for how you choose to represent them.

If that’s the case, you have a strong impetus to only contract work with like-minded companies you can trust completely.

video marketing partner

We  all know that video marketing is no longer optional. But along with the meteoric rise in video marketing’s popularity has come no shortage of pop-up production houses that are more willing than they are able. They charge rock-bottom prices and boast the best equipment in the industry, but these production firms lack the commitment to quality, the storytelling expertise, or the client experience you deserve…

And it shows in the end product.

But you can’t really afford to wait until you see the end product to know that you’ve picked the wrong partner. So to help you find the perfect video production company for your agency, we’ve boiled it down to the three questions you’ve got to ask about the companies you vet. Remember, these companies aren’t just going to be “makin’ movies” for your clients; if you do your homework, you can find a partner that will grow with your agency and become part of your story.

1.   Do They Fit With Our Agency Culture?

As an agency, you’re constantly pushing your team to find unheard-of creative ways to communicate your clients’ value. The last thing you need is to work with a video marketing company that doesn’t take the same approach to their work.

Finding that perfect idea for a video isn’t easy, and helping you tell your clients’ stories take some serious commitment. So if the production company you’re looking into partnering with doesn’t pride themselves on doing the deep research, constant iterations, and imaginative brainstorming it takes to create something really special? Run – don’t walk – away.

Here are a few other culture touchpoints where you and your production partner should sync up:

  • Work Ethic: Will they burn the midnight oil to get the job done? Do they even know what midnight oil is?
  • Passion: Is making videos that tell an unforgettable story what they were meant to do?
  • Promise vs. Delivery: When they say something is going to happen, does it turn out that way – or at least pretty darn close?
  • Comfort: Am I (and my team) comfortable hanging with their team professionally?

2.   Are They in It for the Long Haul?

Due diligence can reveal a lot about that video marketing company you’ve got your eye on. That said, just because they’re a great company today doesn’t necessarily mean that they’re the right long-term partner for you.

Making something creative once is easy. But if you’re planning to work with the same production house on multiple creative pieces over the course of a year, you want to make sure that their pool of good ideas doesn’t dry up 6 months in.

Here are a few indicators that you’re looking at a company that prides itself on consistency and stick-to-itiveness:

  • Client List: The customers a production house has worked with can show you a lot about them and their longevity.
  • Mission-Minded: Have they documented their core mission? More importantly, are they showing signs of upholding it?
  • Process-Driven: You can get a funny feeling real quick if a creative is flying by the seat of their pants. Creativity should be free to roam, but it all has to come out in the form of a quality product rooted in a tested methodology.

3.   Do They Make Good Videos?

Come on.

Of course you can’t work with a company that doesn’t make things that look good, right? But before you go thinking that we phoned in this third question, you may want to look a little deeper. Quality is measured in more ways than one.

All the videos on the typical portfolio page may look visually appealing, but may not actually be producing the kind of real business results you want – and your clients expect. Here are a few ways to tell the difference between “looks good” and “is good”.

  • Look at Their Work: Ok, this is another easy one to figure out. However, watch on of their videos that looks great. Then watch it again. Is it clear? Sure, maybe it’s stunning, but it could be filled with marketing fluff, offering no substance to the viewer.
  • Look at Their Results: The real proof is in what the video does for the client. Does it increase conversions? Does it boost social media engagement? Does it even get watched? Any production company worth its salt can point to real results – not just their prettiest videos.
  • Look at Their Costs: Great work costs money, so don’t settle for cheap. If a video marketing company charges bargain-bin prices, odds are they’ll act like it, too.