Monthly Archives: February 2017

Your Digital Marketing Checklist for Effective Call-to-Actions

[The following is a guest post by our friends at Aumcore, a digital marketing agency out of New York City.]

Congratulations! It seems that the amazing website you’ve built has been getting a lot of hits and your conversion rates seems good. Are you okay with just “good” though? Don’t you want it to be the absolute best it can be? If so, you have a couple of options. You can go to a marketing agency that’ll cater to your needs, or you can adopt a can-do attitude and start tweaking what you already have to create the most effective call-to-actions (CTAs) possible!

effective call-to-actions are like street signs.What is a Call-to-Action?

Call-to-Actions are like street signs for your website. They usually come in the form of buttons, text links, and images, and invite the user to click on them so that they can carry out a particular task (subscribe to a newsletter, start a free trial etc.).

How Does a Call-to-Action Boost My Conversion Rate?

CTAs are arguably most important for converting your site visitors into customers. However, CTAs aren’t always about selling something; they also help guide your visitor through your website and help them figure out what they want to do next. Nevertheless, effective call-to-actions can capture leads that later turn into a growing customer base. According to AddThis Academy, “customers usually prefer to do their own research before actually speaking to a salesperson. This makes it very important to capture a lead’s details in order to give content-driven marketing and lead nurturing processes the chance to “warm up” a prospect before a salesperson calls.

So how can you make sure your CTAs are effective? Take a look at these 5 tips and see how you can improve your site:

Related: 27 Ways to Use Video Marketing You Haven’t Thought Of Yet

The Effective Call-To-Actions Checklist:

1: Are your CTAs in a good location on your site?

Can your visitor easily locate your buttons, images, or links? If not, then get to it. Make to make sure that your CTAs are visibly located in places that flow logically within your website. We all know that web pages are displayed differently amongst different devices, so you need to make sure that your visitors can always navigate fluidly throughout your site. Another tip to keep in mind is to avoid stacking your CTAs directly above, below, or next to each other, as it distracts the user from whatever task they’re trying to carry out. Instead, figure out which task is of greater importance and then move the other somewhere else on the site.

2: Are your CTAs visually appealing?

An easy way to draw attention to your CTAs is through color and design. When your buttons and links are colored in a way that pops out from the rest of your web page, it’s much more likely that a user will see it and click on it. Details such as a larger font size, a contrasting color, or even the presence of significant white space will undoubtedly capture your visitor’s attention.

Related: 3 Reasons Your Customers Demand Video Marketing

3: Does your CTA include actionable text?

CTAs with action-oriented words such as, “Download” or “Register,” encourage visitors to take a specific action. Even more so, including words such as, “for a limited time,” “now,” or “today,” have an even greater influence on your visitors to take action sooner rather than later. Something you should think about is whether your actionable text is in its most effective form. For example, a “Submit” button isn’t the most exciting call-to-action. Instead, you might want to consider using simpler, more exciting language such as, “I want this item!” If you have a “Buy Now” option on your website, you might want to reconsider its placement as well. Visitors might be turned off if it’s visible too early into their site exploration, as it comes across as too pushy and demanding. Instead, you might want to include a CTA that prompts the user to “Learn More” or “Get Started.”

4: Is your CTA easy to understand?

Your CTA should be clear and straight to the point. Also make sure that your CTA directly matches the action that the user expects. If the user clicks a button to download a pdf file, a download should begin immediately after the button is clicked. Another tip to keep in mind is to keep your CTAs between two and five words ̶ any more, and it probably won’t perform as well.

Related: Why You’re Not Educating Your Audience Right (and 4 Ways to Start)

5: Is your CTA easy to submit?

Too many steps between the first and last click will result in a loss in conversions. People want their information now, and if there are too many steps, they will most definitely lose interest. In the same manner, be sure to keep your forms or surveys brief as well.

Above all, the most important thing to keep in mind is that your website should be mobile friendly. It doesn’t matter how beautiful or eye-catching your call-to-actions are if you’re not optimized for all devices. Honestly, nothing is worse than having to zoom into a screen that isn’t optimized for mobile, and having to constantly swipe back and forth just to see the entire screen. No, thank you! Ultimately you must make sure that your site is responsive or else your business risks getting left behind in the dust.

So, did you cross all the items off the checklist? If not, make sure to take another look at the CTAs on your site. You might be surprised to find that tweaking a few words or colors can change average call-to-actions into amazing, effective call-to-actions that convert your audience.

CaseComplete is just one of many clients we've helped succeed! See how we helped them increase lead conversions by over 20%!

Author bio: Bianca specializes in digital design at the digital marketing agency, Aumcore. With a background in animation, game design, video production, and responsive web design, she loves creating any kind of digital content that will entertain people. Any thoughts represented in this article are the opinion of the author, and do not inherently reflect the views or experiences of Explainify.

Content Roundup – Release Your Inner Child!

I’m sure you’ve heard the phrase, “there is nothing new under the sun,” right? Sometimes marketing can feel that way – everything has been done before. There is no unique way to reach your audience. But not so fast, my friend!

Think cartoons (animated videos for business) are only for kids? Not so fast, my friend!

Just because something has been done before doesn’t mean you can’t use it in your own unique way to engage the most important people in your company’s life – your customers!

News flash – people don’t like being marketed to. They don’t trust it. In fact, a recent study by the McCarthy Group shows that 84% of millennials don’t trust traditional advertising.

So that’s why we have to reach them in ways that surprise them – in a good way, of course. The trick is to entertain them! Because when someone is being entertained, they stop feeling marketed to and they start feeling like they’re talking to someone they trust.

Whether they are reading something funny, watching a video that is teaching them something valuable, or playing a game on your website – show them your personality. Build that relationship with them, so that when you finally want to tell them about your product or service, they trust you!

But hey, I’ll get out of your way and let you start tackling this on your own! So check out these articles and hopefully you’ll leave with some ideas of unexpected ways to surprise and delight your audience.

The Easiest Way to Make Your Website Addictively Engaging (Thrive Themes)

If you’re looking for new ways to generate leads, let me introduce you to one of the easiest ways to keep your audience addicted to your website – the quiz. It provides you the perfect opportunity to gather valuable information about your customers, while also giving them a way to have fun on your website. Ask for their email and boom – it’s a win-win.

And quizzes aren’t just for B2C companies either. This puppy can be used effectively by B2B companies who have a long sales cycle to help prospects find their perfect solution before they’ve even gotten on phone call with a salesperson! That sound of crying you hear? That’s your sales team crying sweet tears of joy because now they have insight into these leads they have to follow-up with.

Click here to read the full article!


Tips for Using Branded Games as Part of a Marketing Strategy (LinkedIn)

If your audience is having fun, then they will stay engaged on your website for much longer than if you are just hard-selling them your product. That’s why branded games have increased in popularity over the last few years. Build a fun game, and your audience will stay engaged and share their results, allowing you to potentially reach an entirely untapped market.

Click here to read the full article!


Animated Videos for Business: How Cartoons Give You a Competitive Edge (Explainify)

animated videos for business are integral to successful marketing!Don’t think characters like Scooby Doo and Bugs Bunny can help your business? Well…okay, you’re probably right. But that doesn’t mean animated videos can’t. Not only can animated videos help you explain a complicated business model in a simple way, but they are entertaining too! Don’t be afraid to show a little personality in your marketing.

Click here to read the full article!

Collective Bias explainer video helps social influencer agency shorten sales cycle and closes more deals


Building Brand Loyalty Through Surprise and Delight (Social Media Today)

Who doesn’t love a good surprise? That’s right, nobody! If you want your customers to keep coming back, if you want them to become a loyal customer, then do something out of the box. Surprise them! Send them a free sticker in the mail. Write them a handwritten note. Turns out that, you know, actually caring about your customers on a personal level is a good thing?

Click here to read the full article!


The Doritos Marketing Strategy That Went Down in Super Bowl History (Yot Po)

Ah, the one time a year that people actually enjoy advertising. Yes, every marketer’s favorite day of the year – the Super Bowl. And Doritos has mastered the art of the Super Bowl commercial. I mean, c’mon, that goat is funnier than I’ll ever be!

But at the end of the day, they simply realized that their own customers know how to speak to their customers better than anybody. Don’t be afraid to leverage your audience to find your voice!

Click here to read the full article!


So go on, start changing the world – one unexpected marketing tactic at a time. One great way to do this is to implement delightful and engaging videos throughout your entire marketing funnel. If you’re interested in that then…

Click here to get free access to how video + storytelling can lead to business domination!

How You Can Use Full-Funnel Marketing Videos For Business!

You’ve done all the research, gone through all the case studies, and heard first-hand about the successes of video marketing. Now you’ve decided that it’s time to take your show on the road and get an amazing video of your own!

Related: 3 Reasons Your Customers Demand Video Marketing

So what type of video should your company be investing in? Well, all of them! But typical budgets aren’t able to handle that all at once. So to help break it down for you, we’ve cultivated a list of best options depending on whether you’re new, experienced, or a master of video marketing.

Beginner Marketing Videos For Business

For a lot of people just now coming around to the idea of using video marketing, there tends to be a couple places where they can get some easy wins:

A Landing Page Video

Your landing page is the first place that customers end up when they visit your company’s website. A great way to grab and hold onto the attention of potential clients is by placing a video front and center.

The video can be something relatively simple, like a welcoming overview of the benefits you provide or briefly introducing your company. This is a great first step to take if you want to start with a small video project for your company.

Explainify Case Study - Video Marketing

Product/Service Demo Video

Another option that’s relatively easy to undertake is a video showcasing your primary product or service. It may be difficult for the consumer to envision how your product works if all they can see is a couple of photos on your website.

A video can provide potential customers with additional insight into what your product does and how it will benefit them. Another benefit of this type of video is that it can help cut back on the number of inquiries sent to your customer service department.

Intermediate Marketing Videos For Business

If you want to start off with something slightly more challenging and in-depth, then give these videos a try:

Testimonials & Case Studies

With a testimonial video, you can highlight the benefits of your company and its past successes. This type of video uses real customers as social proof, offering evidence of your company’s value to potential clients. Here’s an example of how to use testimonies:

 

Similar to a testimonial is a case study video. In this type of intermediate-level video, you’ll provide details on a project that you worked on for a client. You can talk about the challenges you faced, how you overcame these issues, what benefits the client saw from your work, etc.

Tutorial Video

Another intermediate-level video is the tutorial video. This is similar to the demonstration video, but tutorial videos include more detail.

You can use this type of video to walk your customers step-by-step through the ins and outs of your product. For example, your company could provide a software tutorial for their web, desktop, or mobile app.

Advanced Marketing Videos For Business

These videos are in-depth projects; you’ll likely need to hire a professional video production company for these, but the results will be amazing:

These days, any good marketer knows the value of telling your company’s story. Stories are compelling; they give consumers an inside look at your company along with its history, culture, and philosophy. Defining your brand through the use of story makes your company more relatable, creating a bridge between you and your target audience and fostering brand loyalty.

Videos are the perfect medium for brand storytelling. If a picture’s worth a thousand words, then videos are worth 100 times that. A video can convey your company’s story clearly and concisely in a medium that’s designed to keep people engaged.

Animated Explainer Videos

Animated explainer videos are wildly popular nowadays. Once companies learned that they could reach out and inform the public while entertaining them at the same time, these videos became all the rage.

Related: Check Out This Animated Explainer Video Portfolio!

The great thing is that customers love them. People would much rather watch an animated explainer video than read a long passage on the exact same topic. And with animation, you can do just about anything – there’s no limit except your own creativity.

Which Will You Choose?

There are a lot of options to choose from when it comes to using video for your business, from an introductory video on your company’s landing page to an animated explainer video and everything in-between.

Related: 27 Ways To Use Video Marketing You Haven’t Thought Of Before!

Regardless of your company’s goals, video marketing can help you reach them. So which type of video do you think will work best for your company right now? Explainify Case Study - Video Marketing

Content Roundup – The Outsourcing Edition

Let’s have real talk for a second. Everyone would love to be a Google, right?! Ample funds, tons of employees, and and amazing work facilities – what’s not to love?

But not every company gets to be that. Our economy – on a fundamental level – relies on small to mid-sized companies – just like yours! – to fulfill those consumer needs that giant corporations literally are too big to notice.

That’s right, your company is a fantastic and people need it! But being small has drawbacks, namely the inability to field a team that can do all the work you would love to do. Cash flow is a cruel mistress. How you find ways to continue growing in spite of that is something every company struggles through.

One of the ways we’ve found the most success is by surrounding ourselves with competent contractors, sometimes even bringing them on full-time as our workload grows. It’s perfect!

How can you use contractors, you ask? Great question! Instead of me talking about it, let’s outsource the answer to some amazing content that already exists.

explainify content roundup - 2017 marketing predictions

“Content marketing is awesome, and we’re going to own our industry by doing it!” — Everyone Ever.

But then you start realizing that you have to write content people engage with well for it to rank highly. And then you find that Google likes upwards of 15+ pieces of content in certain industries to be considered a “fresh” content company. Brand Storytelling - Blog Lead Magnet CTA

What? This is madness! No. This. Is. Content! But really, it’s mostly madness. So to solve your problems read this and consider how outsourcing content might help you achieve those goals you set for yourself when you started a blog.

To Outsource or to Not Outsource – Now That is a Question (Duct Tape Marketing)


Penguin 4.0. Panda 2.0. Meta tags. Alt Text. Omaha. Omaha. Hike!

Seriously, were we talking about SEO? Or was I hiking a football? It is hard to know. So many acronyms, algorithm updates, and more make it hard to make your site the most efficient version possible.

But there are experts out there who spend every day on just this thing. And sometimes, it pays to bring them on in a temp or recurring strategy role to make your SEO dreams a reality.

7 Reasons Why Outsourcing SEO is a Good Idea for a Small Business (PPC)


This is the article for the economic gurus in the audience.

What? You expect me to always have something witty to say? I didn’t understand any of this, but it sounds smart – so read it already!

Cost-Benefit Analysis: Hiring In-House vs. Outsourced Marketing Agency (Trending Upstrategy)


explainer video production company? DIY? What's the right answer?

Video is all anyone talks about these days. Oh, huh. Just us? Okay, it’s all we think about these days anyways. But that’s because video is the most effective form of content whether as an explainer video, Facebook ads, or just building brand equity with Facebook Live Q&As.

But it can be expensive. So when do you bring in the big talent? When do you bootstrap with a camera and do it yourself? We’ve broken it all down for you!

Explainer Video Production Company, Freelancer, or In-House? You Decide. (Explainify)


Working with an agency isn’t a relationship to be taken lightly. The agency needs to care and understand why you’re important to the market you’re in.

Use these 10 questions to put them in the spotlight. If they can answer them specifically and concisely, you’re probably starting down a good road with a great partner!

10 Questions That Will Put Marketing Agencies In The Hot Seat (Smart Insights)


Well, that’s all we’ve got for now. We hope that this helps you rethink some of those things you’ve always wanted to do but never had the employees or money to make happen. By outsourcing, you can often find creative solutions that let you keep building – while keeping your liabilities low.

That’s a win-win for everyone!

CaseComplete is just one of many clients we've helped succeed! See how we helped them increase lead conversions by over 20%!

Animated Videos for Business: How Cartoons Give You a Competitive Edge

When you think of animation, it may conjure up images from your favorite Disney movie or memories of watching The Cartoon Network after school when you were growing up.

But we’ve got a breaking PSA: Cartoons aren’t just for kids! Now, when we say “cartoons” we’re not talking about goofy characters you see on Saturday morning television. Using those would be a disaster for most businesses. When you think of “cartoons” you really need to be thinking of animated videos.

And animated videos are helping businesses everywhere engage with customers in a more human way, which leads to a better overall brand and more sales!

Don’t believe me? Then read 8 reasons you should use animated videos for business:

 

Quick and Simple Message Delivery

Finding an easy and concise way to get your message across to your target consumer can be challenging. How can you communicate in a way that’s direct and simple but also engaging?

Animated video, that’s how!

This works especially well if you have a product or service that’s a bit complicated to explain. Instead of answering the same questions repeatedly or referring prospects to a lengthy set of FAQs that they don’t want to spend time slogging through, you can simply use an animated explainer video to help potential clients understand how your product/service is used.

Motivate Buyers Using Animated Video

Those who study marketing techniques have proven the effectiveness of video presentations in improving conversion rates; videos consistently convert at a much higher rate than other forms of marketing.

The success of video marketing may be due to the fact that explainer videos are not only easy to understand and entertaining, they can also be customized to target a specific audience.

When you work with a production company and design a video with your target customer in mind, you can create a video that speaks directly to their specific needs and desires.

Targeting potential customers in this manner should cause your conversion rates to go through the roof.

Improve Search Rankings

Videos and pictures help bring your website to life.

With all the information that we have access to today, it takes more than just good copy to draw people in. If you want potential customers to stick around your site for more than just a few seconds, you need to use compelling visuals – like this:

Videos are especially useful at drawing consumers in. When it comes to online activities, people would much rather watch a video than spend time reading the text of a web page.

When a video is present, your customers will spend more time on the page which, in turn, boosts your site on search engine rankings.

Inform and Entertain Simultaneously

We know that from a business perspective, the most important reason to engage in video marketing is so you can reach your consumer and educate them about your product/service. From a potential customer’s point of view, they’re more likely to remember the message if they were entertained while being informed.

That’s one of the biggest perks of using animated videos for business: your target audience doesn’t feel like they’re “being sold to.” Instead, they feel entertained, engaged, and may even transfer the positive emotions generated by the animated video to your company.

Show a Little Personality

Instead of being some faceless corporate entity, you have a chance to show your customers what you’re really all about.

What are your company’s values? Why do you exist? What’s the story of your business?

When you let your target audience know a little bit about you and what makes your company unique, they’ll feel a much deeper connection to your business. This inspires brand loyalty, which is definitely a plus.

Have a Salesman Online 24/7

One of the greatest benefits of having an animated video is that it reaches your target audience and makes the pitch for you, even while you sleep.

Prospects can view your video any time they want to, day or night. That’s far more than what your top salesman can offer (ya know, ‘cuz he has to sleep)!

They’re Easy to Share

There’s no other way to put it: animated videos are fun to watch.

And because they’re so enjoyable, people are much more likely to share them with their family, friends and coworkers. Companies have even seen their animated marketing videos go viral.

So you not only have this amazing tool that educates, entertains, builds brand loyalty, and pitches the client, you also have an easy way for people to refer your company to others!

It’s a Trend With Staying Power

With the overwhelming success of video marketing, this trend isn’t going anywhere.

Using animated videos is a win/win for both companies and consumers; companies can distribute their informative, engaging, targeted message while consumers get the information they need in an entertaining format.

If you’ve been on the fence about whether or not to use animated videos, then it’s time to make your move. This is a marketing tool that not only attracts prospects, but it converts them more easily.

What’s not to love?

Contact Explainify today to see if we can help you on your own animated marketing video.