Monthly Archives: January 2017

Explainer Video Production Company, Freelancer, or In-House? You Decide.

Knowing when to use an explainer video production company or a freelancer or do it yourself is a hard thing to learn.

If you’ve been keeping up with the latest trends in marketing, then I’m sure you know by now that it’s imperative to include videos in your marketing toolbox.

Using explainer videos is an extremely effective way to engage and educate consumers (it’s undeniably our favorite method). Not only that, but it also helps you target your message which leads to an improved conversion rate.

Explainify Case Study - Video Marketing

You’ve read all the studies, seen all the successes that other businesses have had with video marketing, and you’re convinced of its value. You’ve decided! Creating a video for your business is the next step to take. The only problem? Deciding who to hire.

Should you have someone in-house take care of the video to save money? Or maybe you don’t have the resources for that, so you’re thinking about looking for a qualified freelancer to do the job. But you’re not sure if their work will be up to par, so perhaps an explainer video production company would be best?

If you’re struggling with this decision, then just keep reading – we’ll help you sort out all the pros and cons so you can decide which method is right for your business.

Do-It-Yourself / In-House

Pros:

There’s basically only one benefit to finding someone in-house to do the video – you might save some money. Or you might not…

It really depends if you already have the proper equipment and someone trained to do the job. If you don’t, then sinking money into a lot of video production equipment or software and then training for it will definitely not be the best use of your capital.

Cons:

Creating a high-quality video is actually a lot more difficult than it seems. Here’s a look at the FAQ of a popular DIY maker. It’s intricate and shows just how many questions there are when making a video.

It’s not simply a matter of pointing an iPad at someone and having them lecture about the product. There are a number of things to consider, like writing an engaging and informative script, finding voice talent, a talented illustrator, having seamless editing, etc.

Unless you have a professional production team on staff that’s dedicated to doing that type of work, you’ll end up with a video that looks and sounds clunky and amateurish. One of the great benefits of creating a video is that it can be used to represent your company by telling your brand’s story.

Using video in this way helps to build connections with consumers. If your video is poor quality, then potential customers will also see that as a reflection of your company.

Outsource to a Freelancer

Pros:

More and more companies these days are choosing to hire freelancers to do work for them. One of the perks of working with freelancers is that you don’t have to worry about keeping someone on staff year-round for a project that can be completed in a much shorter amount of time.

That saves you money, thanks to the health insurance and other benefits you don’t have to pay for.

There are also a lot of talented freelancers out there to choose from. In today’s economy, many people have decided to strike out on their own to work from home. That means you could actually find a freelancer with the training and skills to complete the video.

Cons:

The downside to this is that finding a well-qualified freelancer can be like looking for a needle in a haystack. If you decide to work with a freelancer, how will you find them?

There are tons of platforms that help you sort through and hire freelancers, but are you really sure about the quality of work they’ll do? How do you know they have the qualifications that they claim to have? Can you really trust a simple ratings system to guide you to the best person for the job?

Not only do you have to worry about whether the person can do the work they claim to be capable of, but you also have to think about the logistics, such as scheduling. The person you hire might not be in your time zone, which means it may be difficult to schedule meetings with them.

This can lead to a lot of wasted time, and may mean that your project takes even longer than expected.

Oftentimes – we get calls from folks that chose a freelancer or budget competitor and were not happy with their work. So basically, they wasted a good chunk of change and a lot of their precious time. A CEOs time is very precious and should not be spent on herding the cats of video production. They then have to pay a premium to have it fixed, when they should have just worked with a professional the first time.

Explainer Video Production Company

Pros:

With a professional video production company, you get the complete package. Working with a company that specializes in this type of work means that they know the process inside and out and can help lead you through it.

A production company will take time to understand your company’s vision and do all that it takes to bring that vision to life. They have years of experience turning brand stories into creative, engaging videos that will hit your target audience where it counts.

You also don’t have to worry about getting shoddy work from a professional firm. The company you choose to work with can show you countless examples of their past work and provide you with testimonials that demonstrate the quality and success of their work.

Cons:

Hiring a video production company will cost more than hiring a freelancer or doing the project in-house. The question you need to ask yourself, though, is what’s more important – time or money?

Having a partner with a proven process can avoid a more costly problem—a poor brand image.

Would you rather spend the money now and have the project done right the first time? Or do you want to try and save money only to end up with a poor-quality video that just ends up being shelved? That’s no good because then you still need a video and have to hire a second firm to fix the first’s problems.

Conclusion:

In the end, it’s clear that the best way forward is to hire a professional video production company. Doing the work in-house may save you some money, but the end-product will likely be less than stellar. Working with a freelancer might be an option, as long as you can find one that’s qualified, responsible, and easy to reach. Pro tip: Don’t skimp on budget if you choose that option. Hell, don’t skimp on budget for any of the options.

By hiring a production company, you know that you’ll end up with a compelling, high-quality video that speaks directly to your target audience. Take the next step and contact Explainify today!

CaseComplete is just one of many clients we've helped succeed! See how we helped them increase lead conversions by over 20%!

Content Roundup – Customer Acquisition Strategies Edition

So, it’s 2017. And… maybe you’re not quite seeing the growth you were hoping for to start off the year. But it’s still early! Did Rocky Balboa ever give up when he got in a tough fight?

That’s one big fat no.

He got back up and took a beating for 8 more rounds before doing something. Oh… you don’t want to take 8 rounds of beatings? I guess that makes sense. So to help you fast track your start to the year, I’ve dedicated a content roundup to all things customer acquisition.

Dig into some fun content that gives you ideas, resources, and some channel tactics to try out! I’ll see you when you’re done salivating at all this awesome knowledge.

explainify content roundup - 2017 marketing predictions

I’ll be honest, this is article isn’t breathtaking. It’s pretty simple and straightforward. So what makes it remarkable? The fact that so many companies still don’t do these things!

My challenge to you is read this and not just nod along. Take a second after you read and just think about your company. Do you really do this well?

How Marketers Can Reduce Customer Acquisition Cost (Forbes)

Explainify Case Study - video can be a great way to boost your customer acquisition strategies.


Building email lists is all the rage these days, and that is fantastic! People are rolling out lead magnets, putting subscriptions on their blog posts, and all sorts of wonderful email collection points.

And then one day you realize you have no idea who the 5,000 emails in your list are. What jobs do they have? Are they even your target market? Are they actually engaged? How many unsubscribed? How… you get the point.

Time to start cleaning that email list and using it to be your most powerful customer acquisition point. After all, it is the one marketing channel you have the most power over.

6 insanely effective tactics to engage email subscribers (#5 is a must-do) ActiveCampaign)


Growing that book of business can be hard for B2B companies. I get that – we’re in the daily struggle to keep the leads flowing in. But don’t you sometimes feel like finding new qualified leads is just too hard?

That’s probably because in this day and age of flashy tactics and softwares – we make it harder than it needs to be. So here are some classic winners to make sure you’re utilizing effective strategies in your gameplan.

3 Proven B2B Customer Acquisition Strategies to Win 2017 (and Beyond) With! (Explainify)


Sometimes you have the strategies in place, you just don’t have the resources and tools to make things happen. If that’s you, then this is your article.

Once these sweet options spark your creative juices, you’ll be well on your way to finding the things you need to take strategies from a dream into a reality for your business.

Customer Acquisition: 15 Resources You Need to Reach, Convert, and Keep Your Customers (Mention)


Okay, okay. I’ve talked about “customer acquisition” like it is really easy and everyone knows what it is. But that might not be the case. What does this look like when done well?

Instead of wasting my breath and probably ending up on a tangent about how much I hope Tom Brady wins the Super Bowl… whoops! Just read the article already – they stay on topic way better than I do.

13 Winning Customer Acquisition Examples (Referral SaaSquatch)


Thanks, everyone! We look forward to see you unleash your Rocky Balboa. After all, this is your fight. So go out and take it.

CaseComplete is just one of many clients we've helped succeed! See how we helped them increase lead conversions by over 20%!

3 Proven B2B Customer Acquisition Strategies to Win 2017 (and Beyond) With!

If you want to grow your business, you’ve got to grow your customer base. So what are the best B2B customer acquisition strategies to do that?

You may be tempted to try every strategy out there in an effort to expand your client base, but that could end up being a waste of time. Instead of wasting your precious resources trying everything under the sun—it’s best to focus your time and attention.

There are a few ideas that have proven to be effective and we’ve outlined 3 strategies below help you acquire the customers you need in 2017 and beyond.

proven B2B customer acquisition strategies

Review and Improve Your SEO

The way Google and other search engines rank website continues to change and is becoming increasingly sophisticated. There are several ways you can upgrade your SEO so that customers can find your site more easily.

For example, being mobile-friendly is vital these days. Instead of sitting in front of a laptop or desktop computer, people are now using their mobile devices to find the information they need.

If your company website isn’t optimized for mobile viewing, then customers are likely to move on to a site they can easily read on their device.

You also need to be sure that you’re providing quality content, and a lot of it. SEO experts are now recommending that you have posts with 2000+ words – that’s the content that keeps consumers engaged and has the greatest average of social shares.

You should also be providing visual content, like animated explainer videos, on your site. Including professional-quality videos on your website will keep visitors engaged longer, which improves your search engine rank.

CaseComplete is just one of many clients we've helped succeed! See how we helped them increase lead conversions by over 20%!

Another important SEO strategy to implement this year, is the use of long-tail keywords. Long-tail keywords are keyword phrases that are very specific to what your company sells. It’s likely that fewer people will search using these precise phrases, but those who do use them, will be looking for exactly what you offer. This means not only will you get more traffic to your website, you’ll also have a higher conversion rate.

Build Engagement

Building relationships is essential if you want any of your B2B customer acquisition strategies to be successful.

It certainly would be nice for new customers to simply stumble upon your website and make a quick decision to buy, but we all know that’s a fairy tale B2B. Before customers make a purchasing decision, companies must go to where the customers are and actively engage with them.

Social media is a great way to build rapport with potential clients. People naturally go online to talk about their shopping experiences; they share it all—the good, bad, and the ugly.

By monitoring and responding to what consumers say about competitors, you can improve your company’s image, refine your own product/service, and provide one that better fits the needs of potential clients.

You can also use social media to build a community focused specifically on the experiences of your own customers. If clients feel like they can easily engage with you online, this helps to build a relationship.

Providing an online community is a great way to engage consumers, build on that relationship, and increase brand loyalty.

Develop Partnerships

We live in a world where connections matter. With our current global economy, it’s impossible for a business to thrive in isolation. Developing strategic partnerships is absolutely vital if you want to employ the most effective B2B customer acquisition strategies and reach more people.

Partnerships like these are a great way to gain exposure. You’ve likely seen many different examples of this online.

For example, a group of online marketers who offer similar or complementary products/services may decide to collaborate on a project, such as an online seminar. Each individual marketer will offer the seminar to their current customers, which will then broaden the exposure of everyone in the collaboration.

You should be actively seeking out like-minded companies to build relationships with. These connections don’t have to be made solely online; they’re just as effective offline as well.

Don’t limit yourself to either/or.

Make a point of networking at local and regional events in addition to finding connections online.

Focus On What Works

The B2B customer acquisition strategies listed above have been tested and proven to be effective. Which do you think will work best for your company? If you’re looking for a good company to partner with (especially one that can help you with your exposure), we’d love to talk!

Free e-book helps you cut the crap and close more deals!

Content Roundup – Marketing Myths Edition

Remember the 90’s movie where Sinbad played a genie?

No you don’t. Because it never existed!

Here’s the thing: In a world where 211 million pieces of content are created every minute, some of the information we get is bound to be wrong. And, as hard as we try to check our facts and do our homework, we can end up internalizing that bad intel.

This is true even for marketers. You know how it goes: A member of your team quotes a stat about video or email or some new social channel. Then, you read it on one of your favorite marketing blogs. And hear it again on a podcast. All of a sudden, that stat becomes gospel.

Most of this information is totally valid and should inform your marketing strategy. But every once in a while, when you poke at a stat or a best practice, it deflates. You find the original research and discover that the stat was taken out of context, or you find that the “best practice” really only works in specific situations.

What’s a marketer to believe?

In this week’s roundup, we’re coming at you with some truth. 5 articles that bust a combined 44 digital marketing myths. The Matrix had better watch out; you’re about to wake up.

explainify content roundup - 2017 marketing predictions

Ahhh… the dream of “smarketing”: Your sales and marketing teams so tightly aligned that they become one word. It’s a goal that should always be at the top of your organization’s initiatives. But as Kuno Creative shows us, your sales and marketing staff have to get over their misplaced distrust of one another for smarketing to work.

7 Dangerous Misconceptions About Sales and Marketing (Kuno Creative)


Whenever something becomes a marketing buzzword, it’s bound to attract a ton of shit information. So it should come as no surprise that a mountain of terrible advice has risen around the concept of brand storytelling. In this article, we bust three of the most popular – and limiting – brand storytelling myths you might be holding onto.

3 Common Brand Storytelling Myths (and 3 Ways to Correct Them)  (Explainify)


Email’s simple, right? You write it, you send it, and BOOM. You did email marketing. Except not quite. In this gorgeous infographic, the Email Monks fight back against our inbox ignorance.

INFOGRAPHIC: 15 Email Marketing Myths (Email Monks)

 

Explainify Case Study - Video Marketing


One of the big questions in 2017 will be, Is content still king? We think so, but to stand a chance of succeeding in this humongous content bubble, you’ve got to know what’s up. And more than any other topic of conversation, content is rife with misconceptions – most of them intended to keep you from succeeding. Let’s blow those to oblivion and free you up to dominate this year!

The Top 12 Content Marketing Errors (and What to Do Instead) (Content Standard)


Remember the movie Se7en, with Brad Pitt and Morgan Freeman? Well, hopefully your social media strategy is nothing like that movie – but odds are, you’re committing at least one of these seven deadly social sins. Repent!

You Really Can’t Afford to Commit These 7 Social Media Sins Anymore (Simply Measured)


So now that you’ve separated fact from fiction, get out there and do things right! And who knows, maybe you’ll become a legend like Hercules while you do it.

CaseComplete is just one of many clients we've helped succeed! See how we helped them increase lead conversions by over 20%!