Monthly Archives: December 2012

How To Tell Your Company’s Story In Under 90 Seconds

Your Story in 90 Seconds with an explainer video

This is a PREVIEW of guest post #2 in a series of 4 over at the Wistia blog. Find the first post over on their blog as well and expect two more in the future:

  1. Five Benefits Of Telling Your Story With Explainer Videos
  2. How To Tell Your Company’s Story in Under 90 Seconds

Explainer videos are creating quite a buzz around the world. And why, you might ask? Because an explainer video is one of the easiest ways for someone to understand what the heck your business actually does and how it can benefit them. The goal: tell your story in under 90 seconds. But how is that possible?

The best answer I can give you: have someone else do it. The fact is, we are all too close to our own work to step back and take on the necessary point of view of an outsider. You know every nook and cranny of your business and think that every aspect is vital knowledge for viewers. We call this the “curse of knowledge.” It happens to the best of us. You know too much about your company to simplify your story, or you may simply have a tough time conveying it. To create an effective explainer video, you really have to boil your story down into a simple, easy-to-understand package that any viewer can understand, including your 10-year-old son and your 100 year old grandma.

But if you want to do it yourself, for most, a simple problem/solution story format does the job.

  • Problem
  • Solution
  • How It Works
  • Conclusion

(I go into more detail on the Wistia post)

7 Specifics To Think About While Writing

  • 1. Keep It Simple & Short
  • 2. Focus On The Script
  • 3. Keep Out The Jargon
  • 4. Speak To The Right Audience
  • 5. Tell A Story
  • 6. Have Fun
  • 7. Have A Clear Call To Action

(Again, more details over on the Wistia post)

Your story, whether it’s your company’s story or your personal one, has the power to motivate and drive people to action. It can increase sales or cause people to turn away and lose attention. It’s all in the delivery. Simple is good. People understand simple, short and to the point. Try it and see how powerful it can be.

What have you done to simplify your story?

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