Monthly Archives: October 2012

Shark Tank’s Kevin O’Leary Says You Have 90 Seconds… Or Else!

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According to Kevin O’Leary, there are

3 things every successful entrepreneur needs.

1. You must articulate your idea in less than 90 seconds

2. You need a business plan

3. You must be a leader

Our favorite is Kevin’s number 1.

You have 90 seconds to get someone (investor, potential customer, etc) interested in what you’re selling, says Shark Tank’s Kevin O’Leary. If you don’t say what you need to say and get people excited about you and your product, you’re dead in the water. And dead to Kevin.

Many times we have talked to clients that started off by saying they want to tell their story in a “short and quick way”. By short and quick they think 3 to 4 minutes. It’s understandable. Businesses believe instead of the 10 – 15 minute talk about their company, 3 to 4 minutes is short enough while keeping as much detail in as possible.

We have to face it. People’s attention spans these days are not long at all. In our last blog post, Grab Your User At The First Click By Adding An Explainer Video, we learned that our attention spans online average out to less than that of a goldfish. Because of high speed internet and modern technology, we want things as fast as possible. This holds true to pitching your business as well. The quicker you can tell your story while maintaining clarity, the better off you will be! As the old sayin’ goes “Keep it short, sweet and to the point!”

Kevin O'Leary Shark Tank

Keep Your Explainer Video Short

And to help drive it home, here are some pretty hard-hitting stats about how “short and sweet” your video should be.

20% of your audience will stop watching within the first 10 seconds.

44% of your audience will stop watching within the first 60 seconds.

58% of your audience will stop watching within the first 90 seconds.

Source: Visible Measures

In fact, viewer abandonment is even closely linked to the duration displayed on a video player. So if your video is :45, you’re way more likely for someone to even click play on your explainer video then if it’s a 1:45 video.

And that, my friends, is why Explainify does not make videos over 90 seconds… Because you’ll have close to nobody watching. And we can’t have that.

Brand Storytelling - Blog Lead Magnet CTA

Grab Your User At The First Click By Adding An Explainer Video

Grab Attention with Explainer Videos

There’s a great new way to increase engagement – and it comes in the form of an explainer video.

Let’s face it – people come to your site knowing nothing about you. Guess how long you have to grab their attention?

8 seconds.

Great, your site visitors have the attention span 1 second less than that of a goldfish. (Source) We all blaze through websites, extremely skeptical that it will be of any benefit to us. Think about it. You probably went to a site, weren’t interested and bounced off just in the past 5 minutes. So, what’s the quickest way to make people understand what you do and get them interested enough to convert them to users? (All in less than the time it takes to get bucked off of a raging bull, mind you.) The answer is what I call “the best call to action ever”…

 

A PLAY BUTTON

That’s right. A play button. In this age of YouTube, we all know what a play button is, we click them to watch things every day. So, why aren’t you telling your story with an explainer video? According to statistics, if you can keep a user on your page for 30 seconds, then there’s a great chance they’ll stay for 2 minutes or more. Now, if they’re enthralled in a 60 second video, you’ve had someone on your site for 3 minutes longer! You know your business/service/idea is amazing and everyone wants it. So, tell your story where others get it quickly and become as passionate as you are about it. That converts!

Here are some interesting stats that could help you improve your page.

  • Percent of visitors more likely to buy if you have a video                                  80%
  • Percent of words people read on web pages with < 111 words                     49%
  • Percent of words read on web pages with an average of 593 words           28%

So, in short… less words + a good explainer video = a website that converts visitors to buyers.

Lastly, here’s a great example of a landing page. Notice the small amount of text, video above the fold that’s at least 640×360 pixels in size, play button and clear call to action beside the video (try it now).

Ducksboard Explainer Video Homepage

Stay tuned to the blog for more on best homepage explainer video practices.

Explainify Case Study - Video Marketing

Five Reasons Not To Get Your Video Created By A Traditional Agency

Reasons Not To Use Traditional Agency for Explainer Videos

I’ve been following the show, The Pitch, very closely since it first aired. It reminds me how dysfunctional agencies really are – and how that can really affect your business if you hire them to do your video. Here’s a short list of my top 5 reasons not to get your explainer videos created by an agency:

1. Cost

Small, boutique (explainer) video shops can offer you the same quality or better with much less overhead.

2. Quality Of Product

With less overhead and politics, the small guy is more inclined to create a perfect product – because he really has to make a name for himself.

3. Better Relationship

At an agency, you’ll get assigned a random account manager that doesn’t know a thing about explainer videos. At a small shop, you’ll get an expert that will go the extra mile to befriend you and help you however possible.

4. Struggles

Agencies everywhere are struggling. They want to get you in and out as quickly as possible, make their money and move on to the next client. That’s not good for your business.

5. Drama

Most agencies have so much internal drama that it’s hard to actually produce good ideas. A junior creative may have a genius idea and it could get shut down as soon as it comes out of his mouth. It will never see the light of day. For more, check out Tracy Wong’s (of WDCW) list of issues with typical Agencies in this article.

3 Favorite Mentions

  • Departments so full of enormous egos, it’s like “Clash of the Titans” on an hourly basis.
  • Colleagues eager to stab each other in the back with the sharpest knives possible.
  • Bureaucracy upon bureaucracy upon bureaucracy where nothing gets decided. Don’t miss out on a good video experience.

Work directly with a video producer at a small (explainer video) shop. You won’t regret it.

Explainify Case Study - Video Marketing